Walmart, Canadian Tire In Target's Crosshairs

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Walmart Canada Corp. has the most to lose when Target Corp. begins opening stores in Canada. | AP File

Walmart Canada Corp. has the most to lose when Target Corp. begins opening stores in Canada, according to the latest research on consumer loyalty.

But Canadian Tire Corp. might face a serious threat as well because of its stores' proximity to current Zellers locations and its overlap with Target in key household categories, says Mark Satov, founder of the Toronto research firm Satov Consultants, which conducted the study. Researchers asked people who identified themselves as frequent consumers at chain stores -- including Walmart, Canadian Tire, Sears and The Bay -- which retailers they would be less likely to shop at when Target arrives.

Read the whole story at Financial Post

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