Consumer Confidence Falls, As Faith In Canadian Economy Falters: Conference Board Of Canada Survey

Consumer Spending

First Posted: 07/26/11 08:18 PM ET Updated: 09/25/11 06:12 AM ET

OTTAWA - Consumer confidence in Canada's economy fell for the third straight month in July as people worried about jobs and were less willing to make large purchases, the Conference Board of Canada said Tuesday.

The think-tank's consumer confidence index dropped 1.8 points to 81.3.

Consumers were uncertain they would have jobs in the future and therefore whether they would have enough money to pay for items bought on credit, the Conference Board said in a report.

"The bulk of consumer pessimism this month came from the outlook for future job opportunities -- despite the fact that the Canadian economy has generated nearly 200,000 jobs since the start of the year," the report said.

More consumers felt they were better off financially than six months ago, the report added. But overall, negative responses continued to outnumbered positive ones, which has been the case since fall of 2008.

Finance Minister Jim Flaherty played down those concerns at a news conference in Burlington, Ont., on Tuesday.

"We're seeing moderate growth in the Canadian economy, which is important and reflects a degree of consumer confidence," he said. "It is moderate growth, it's not large growth."

Consumers' unwillingness to buy in July could be a sign they are finally listening to his warnings that Canadians already have too much debt.

"I think there's some sense among some consumers that they should control the amount of debt that they're carrying," he said. "This is a good thing."

Flaherty has been stressing this issue for months.

He'd like to see Canadians rein in the amount of debt they have on their mortgages, since they will have to pay more if interest rates go up.

"It makes sense to me that Canadians would start making sure their economic houses, their fiscal houses, are in order."

The outlook of Canadian consumers differed when it came to geographical regions of the country, the Conference Board's report showed.

Confidence grew in Quebec and Atlantic Canada, but fell in Ontario and Western Canada.

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OTTAWA - Consumer confidence in Canada's economy fell for the third straight month in July as people worried about jobs and were less willing to make large purchases, the Conference Board of Canada sa...
OTTAWA - Consumer confidence in Canada's economy fell for the third straight month in July as people worried about jobs and were less willing to make large purchases, the Conference Board of Canada sa...
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05:51 PM on 07/27/2011
To save our skins we need to quickly divert all our oil flows from the US to China. Follow the money!
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Barb Bissonnette
Political junkie in rehab
12:16 PM on 07/27/2011
Consumer confidence? We can't have consumer confidence when it costs so much to fill up your tank or do your weekly shopping. And then our government tells us that the inflation rate hasn't increased. I'm so tired of wind being blow up my..
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Adrian31
60% of the time, it works everytime...
09:15 AM on 07/27/2011
Worried about Canada's economy? Why? We were just rated as one of THE top economies globally, hence the reason the markets are flocking to the Canadian dollar (among the Swiss franc).

In terms of consumer spending, I don't know...I go to the mall any day of the week and the parking lots are as full as the masses of people walking around with shopping bags! Heck, Ford just made their biggest profit in over 10 years! People certainly are buying - even those who are unemployed.
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Transitteer
and another thing . . .
03:24 AM on 07/27/2011
We live in a world network of economies. There's not much good news out there to feel confident about. As we deal so much with the U.S., their economic woes should keep us humble and cautious. Just because overpaid Executives are flaunting their newly released Bonuses and pay raises, doesn't mean the "party's back on". That old behaviour that lead us to the Recession being back on display again, should serve as a warning to us all, that Round 2 is close at hand.
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sonoffestus
Got smart & got out!
12:19 PM on 07/27/2011
Agreed................The second act of this tragedy will be set in Canada. The scene is set and Harper and his gang will be staring in the lead roles. The top 2% will love the show the rest will get stuck paying for it.
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canadianperspective
My micro-bio is empty.Big wup.Wanna fide aboud id?
12:59 AM on 07/27/2011
Easy for Flaherty to recommend reigning in spending, because of potential hikes in mortgage interest rates. Canadians haven't been on a spending binge for the most part. The cost of living has increased dramatically in the past 5 years. I do not trust the Stats Can office and their calculation of inflation. Gas goes up by 10%, foods go up by 5%, but Stats Can comes out with these ridiculous zero to nil inflation numbers. It is the same scam as the ones the auto makers come up with when they advertise a car with a fuel consunption of say, 5 litres/100 km. You will never even come close to beating that. The fact of the matter is, lower range to mid range salaries have all been stifled, but management pay increases have gone up double digit and they get bonuses for squeezing employees like lemons. That's the truth.
01:56 AM on 07/27/2011
time to take a holiday bud. Then spend some detail time understanding how the inflation figures are derived instead of ad hoc convictions off the top or your head.
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canadianperspective
My micro-bio is empty.Big wup.Wanna fide aboud id?
01:58 AM on 07/27/2011
Oh, please, do give me a lesson on inflation and economics.
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Scooterish
Please pass the meat!
10:42 PM on 07/26/2011
It's a shift in how we spend. Perhaps it's the end of gluttony. I know I'm looking at ways to cut expenses, getting some chickens and having a garden, etc. This isn't a bad thing actually.
10:33 PM on 07/26/2011
Not to worry, The Right Honourable Stephen Harper will save ya!
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10:20 PM on 07/26/2011
here you go. the big scam in the words of you'r own leaders. wake up to this disaster please. http://ohcanadamovie.com/
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Peacefrogg
09:27 PM on 07/26/2011
Besides being over taxed to death up here, we are also as consumers severely ripped off, we pay more for everything up here, clothes, vehicles, appliances you name it and if you buy it up here you get ripped off. The biggest scam is housing, cookie cutter homes that are worth about $150,000.00 at the most selling for 3 to 4 times that, what bs. The Canadian Government used to monitor inflation at one time and if things like gasoline, food, rent or mortgages became to costly they would do the right thing and the bank of Canada would have raised the interest rates to keep things in check. Not now though its gotten so out of hand that if the Bank of Canada decided to raise the interest rates by 2-3% most people would be screwed, its really to bad its come down to this.
01:57 AM on 07/27/2011
Youse is making stuff up bud. Take a holiday and chill.
02:04 AM on 07/27/2011
Move to Kentucky.
06:40 AM on 07/27/2011
Cue "Duelling Banjos"...
09:25 PM on 07/26/2011
Confidence in the economy comes with Full Time Decent Paying JOBS.
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dread
09:03 PM on 07/26/2011
As long as our Government allows the Oil Companies to rape and pillar our economy will continue to deteriorate.
09:01 PM on 07/26/2011
what?? where's harper ---he was supposed to make sure this didnt happen ------

on vacation till september?????
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Steve Lives
The Venus Project ... look it up
08:03 PM on 07/26/2011
Strange that there are no comments on this. Perhaps people are figuring out that monetary economics is a failing system. That it does not benefit most people. That it is a corrupting influence. And we are starting to look for alternatives.