Winter Romance? Cold Weather Attracts Us To Rom-Coms: Study
The Toronto Star:
As the temperature drops do you have an overwhelming need to watch Bridget Jones' Diary, The Wedding Planner or even the older-school When Harry Met Sally?
You're not alone, according to a study published online in the Journal of Consumer Research.
And the study's findings could have profound implications on how -- and when -- movie studios market and release romance movies and romantic comedies.