RIM PlayBook Discounts Cutting Deep At Canadian Retailers

Playbook

First Posted: 11/18/11 12:55 PM ET Updated: 11/21/11 11:50 AM ET

TORONTO - Canadian retailers are again selling off Research in Motion's (TSX:RIM) PlayBook tablets at massive discounts and shoppers seem to be eagerly snapping them up.

Best Buy, Future Shop, Sears, The Source and Walmart are among the stores selling the tablets at $300 off, making the cheapest 16-gigabyte model about $200. The 32GB PlayBook is $300 and the 64GB model is $400.

It's not the first time PlayBooks have been heavily discounted but shoppers are really responding to this promotion, said Derek Szeto of the bargain-hunting website Redflagdeals.com, which attracts 2.5 million readers monthly.

"It's been crazy popular, at $200 I think the value is pretty incredible," said Szeto, noting that a post about the sale had amassed nearly 3,000 replies and 333,000 views by midday Friday.

"This is a huge, huge, very, very popular post and there's tons of discussion over a very short period of time. It's the most active thread in our community right now by far, it's not even close."

Many of the site's users were reporting that some stores had very little stock or were already sold out, even though the sale is supposed to run through Nov. 24 at some stores and for two weeks at Sears.

RIM is also offering a free PlayBook and free accessories for buyers who purchase two units.

Co-CEO Mike Lazaridis has said RIM is committed to the PlayBook and is not looking to phase it out, as HP recently did with its poor-performing TouchPad.

In September, RIM announced that it had shipped about 700,000 PlayBooks as of Aug. 27. Apple, meanwhile, reported it sold 11.12 million iPads during its fourth quarter of this year.

RIM did not agree to an interview request but said in a statement that the sale price is temporary.

"RIM has various promotional plans in place with retail partners that are intended to help drive further sell-through of the BlackBerry PlayBook. A number of promotions will run during the holiday buying season and are being implemented in the form of instant rebates and gift cards within the consumer channel," RIM said in its statement, which was also released during previous promotions.

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TORONTO - Canadian retailers are again selling off Research in Motion's (TSX:RIM) PlayBook tablets at massive discounts and shoppers seem to be eagerly snapping them up.Best Buy, Future Shop, Sears, T...
TORONTO - Canadian retailers are again selling off Research in Motion's (TSX:RIM) PlayBook tablets at massive discounts and shoppers seem to be eagerly snapping them up.Best Buy, Future Shop, Sears, T...
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HUFFPOST SUPER USER
piceaglauca
The picture says it all....
12:27 PM on 11/19/2011
I just switched to an iphone. It was a good dicision. There is so much to do. It is easy to use. Photography is great. Might miss the BBM but everything else wasn't there. Will often wonder what the purpose was of all the choices in the options menu. Never used any of them. Biggest problem for me was the lack of Apps. That was the kicker. Will buy an ipad next.
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gwinegarden
She's an Arctic Wolf
03:41 PM on 11/19/2011
Some people want a phone that you can do other things on. Some want a toy that you can make phone calls on.
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HUFFPOST SUPER USER
piceaglauca
The picture says it all....
11:18 PM on 11/20/2011
That's why I picked the iphone because you can make both phone calls and play on it.
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HUFFPOST SUPER USER
o3mta3o
06:56 AM on 11/19/2011
I don't get the whole market for tablets anyways, it's like the big corps (again) jumped on board of a doomed project without actually considering what the general public wants or needs. Aside from the ipad that has the backing of a rabid fan base behind it, these seem to have been a poor seller for everyone else. the only reason that these sold at 300 dollars off is because no consumer can contain themselves at a "sale: 300 off!!" sign a month before christmas. All these tablets can do is fill an awkward void between phone and laptop but they don't have the space and computing benchmarks that even a small regular netbook has and they carry the inconvenience of not fitting into a pocket. I have a feeling that the people who bought the playbook don't realise that RIM is essentially digging themselves into either an early grave or a cheap buy out by ignoring ongoing problems and releasing crap no one wants. yes there's a price drop, because they need to boost their sales numbers at any cost to keep the last few stockholders happy.
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Vapula
Failure is not an option
11:17 PM on 11/18/2011
I bought one of these and it froze within the first 24 hours. After that I decided I would not get another one. I bet that is why it is so heavily discounted.
08:35 AM on 11/19/2011
Ah, a well spoken iPad owner,
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uneeda
Make Peace in Our Time
09:22 PM on 11/18/2011
"the sale price is temporary"...who's kidding who?
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JJJSchmidt
09:48 PM on 11/18/2011
It is temporary until the next price drop.