12/26/2011 07:06 EST | Updated 02/25/2012 05:12 EST

Canadian man missing in Hong Kong

A young Canadian man has been missing in Hong Kong since Wednesday, prompting concern from those who know him in the Chinese city-state and at home in Newfoundland and Labrador.

Joseph Basha, who often goes by Joey, was last seen by his roommate that evening when he went to get a takeout meal.

Basha, 25, is originally from St. John's and has lived in Hong Kong since 2008 and knows the city well, according to friends. Basha is studying international and public affairs at the University of Hong Kong, and also fronts a band called Milkteeth.

“Right now, we have virtually no idea how this could have happened,” Basha’s sister, Cindy, posted on Facebook.

“All that we know is that we need him to be safe and home as soon as possible.”

Basha’s roommate, Dino Lee, a Hong Kong local, says Basha was last seen wearing a black jacket, dark-coloured shirt and jeans the night he went missing. He hasn't contacted friends or his boyfriend since.

Since his disappearance, friends have posted missing signs written in both English and Chinese. For those who knew Basha in Hong Kong, it’s a shock.

“I don’t think he’d get lost if he was in the right frame of mind,” said Chris Anderson, a friend of Basha’s now living in New York.

“Hong Kong is a pretty safe place to be…I never felt I was in jeopardy,” Anderson said.

Anderson, a journalist with the Huffington Post, has been organizing information about Basha’s disappearance online, and says Basha’s chances of being found will improve if the Hong Kong media pick up the story.

Stella Magolis, one of Basha's best friends, said she didn't believe Basha went on a trip because he didn't have his passport with him.

"He would have told people. He was not the type," she told CBC News. "Especially not Christmastime, he wouldn't do that to his family."