Kaiser Permanente, Colorado Insurance Company, Offers Cash To Colorado Adults For Losing Weight

Posted: Updated:
FAT
PA

DENVER - Insurance company Kaiser Permanente Colorado is offering cash to Coloradans to lose weight and keep it off.

Companies have been making similar offers to their employees for years as a way to reduce obesity in the workplace and lower health care costs.

But Kaiser is taking it one step further and making the offer to any adult in Colorado through its Weigh and Win program. It's one of the first programs in the nation to make such an offer to all adults.

Participants earn anywhere from $15 to $150 every three months to lose weight and keep it off.

Twelve kiosks with scales and a video camera to record progress are located throughout the state. They're in medical facilities, recreation centres, libraries and even a furniture store.

Around the Web

Kaiser Permanente

Colorado - Kaiser Permanente

Coloradans can make money by losing weight

Kaiser Permanente, partnering with Banner Health, will expand into northern ...