Kaiser Permanente, Colorado Insurance Company, Offers Cash To Colorado Adults For Losing Weight

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First Posted: 12/27/11 07:18 PM ET Updated: 12/27/11 07:59 PM ET

DENVER - Insurance company Kaiser Permanente Colorado is offering cash to Coloradans to lose weight and keep it off.

Companies have been making similar offers to their employees for years as a way to reduce obesity in the workplace and lower health care costs.

But Kaiser is taking it one step further and making the offer to any adult in Colorado through its Weigh and Win program. It's one of the first programs in the nation to make such an offer to all adults.

Participants earn anywhere from $15 to $150 every three months to lose weight and keep it off.

Twelve kiosks with scales and a video camera to record progress are located throughout the state. They're in medical facilities, recreation centres, libraries and even a furniture store.

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Filed by Christian Cotroneo  |