Global 'Happiness Index' Ranks Canada 23rd

First Posted: 12/30/11 09:05 PM ET Updated: 01/01/12 08:30 PM ET

Happy


An annual "happiness barometer" ranks Canada the 23rd happiest nation out of 58 in the lead-up to the new year.


Leger Marketing surveyed nearly 53,000 people in 58 countries, asking participants to state whether they perceived themselves as "happy" or "unhappy" in 2011.


Fiji was the happiest, according to the Global Barometer of Happiness. And, in a surprise to the pollsters, Afghanistan recorded higher happiness numbers than the United States.


About 60 per cent of the 1,003 Canadians who responded described themselves as happy, and 13 per cent said they were feeling down.


A large proportion — about 26 per cent — of the Canadians surveyed couldn't say how they felt, said David Scholz, executive vice-president of Leger Marketing in Toronto.


That Canada didn't rank among the top five happiest countries may surprise some people, but Scholz said the results may have something to do with how much Canadians want out of their lives.


Expect 'spectacular' happiness


"I think in Canada, we have a lot of high expectations," he said. "We expect happiness to be something spectacular.


"But what we define as 'happiness' is very different from what others around the world define as happiness. It's a bit of 'What are you used to, and what are you expecting?' We want more."


The survey assigned each country a "net happiness" score, calculated by subtracting the percentage of unhappy respondents from the percentage of happy ones.


Differences in cultural perspectives about happiness yielded some unexpected results for the pollsters.


Canada's net happiness score of 47 per cent, for example, tied with Japan's — a nation that was crippled this year by a series of deadly disasters, including an earthquake, tsunami and nuclear crisis.


Afghanistan, which had a net happiness score of 35 per cent, beat the United States, at 33 per cent.


"That was one [result] that stood out for us as the most impressive result," Scholz said. "And it's only by a few points, but people in Afghanistan are happier than people in the United States right now. And a big part of it is what's changed in Afghanistan."


An overall positive outlook in the war-scarred nation might reflect the de-escalation of aggression and violence there.


Fiji ranked happiest country


"In the United States, not much has changed over the past year or little while," Scholz said. "And yes, the troops are coming home and that’s positive. But the de-escalation of the Afghanistan conflict doesn’t affect the U.S. the way it does Afghanistan."


While Canada may not be home to the happiest people — that honour goes to the residents of the South Pacific island of Fiji, who scored an 85 per cent on "net happiness" — Canadians still consider themselves to be part of a "happy nation," the survey suggests.


Particularly those living in Manitoba and Saskatchewan.


"The happiest place in Canada would be the Prairies," Scholz said, suggesting the return of the Winnipeg Jets and some unseasonably warm weather helped to buoy spirits in 2011. "Look at the year they've had. It's been a very positive year."


Alberta least happy place in Canada


As for the unhappiest place in Canada, Scholz points to Alberta.


Although he said Alberta has low unemployment and crime rates, he speculated that feelings of dissatisfaction there may have to do with expectations. Albertans have apparently set theirs high.


"Do you want more? A big part of wanting more is when Alberta wants to grow and grow and grow," Scholz said.


Rounding out the top five countries for happiness, aside from Fiji, are Nigeria (84 per cent net happiness), the Netherlands (77 per cent), Switzerland (76 per cent) and Ghana (72 per cent).


The least happy place in the world, according to the survey, is Romania, which scored a negative 10 per cent on the net happiness chart.


Despite Canada's so-so spot on the happiness scale, Scholz said there's much to be grateful for, with the country enjoying a relatively stable economy compared to other places.


"We've seen what's happened in the U.S., so hope for an economic prosperity is diminished," he said. "We see next year as a tough year, but we're still going into it with a smile on our face."


The Global Barometer of Happiness study has been conducted annually since 1977 and has a margin of error of plus or minus three to five percentange points. People were surveyed face-to-face and over the phone.


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HUFFPOST SUPER USER
OH canada
12:41 PM on 12/31/2011
If you are unhappy in Canada you need to go spend 1 month in a developing nation and when you come back to Canada you will be kissing the ground of this fine nation! I've traveled to many countries and there is no country like Canada. there's an old proverb i'll translate it like this, if you want to be happy don't look at the person ahead of you, look at the people behind you (loosely translated)
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HUFFPOST SUPER USER
Steve Lives
The Venus Project ... look it up
03:59 PM on 12/31/2011
What if there is no one behind you?
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09:21 AM on 12/31/2011
I don't feel quite so happy since the G20 fiasco , and I see a trend developing that sees our cities deteriorating as the income gap is widening , with ever more concentration of the media and telecom industries into a few oligopolies.
07:08 AM on 12/31/2011
I think the most telling result is that 26 percent of Canadians can't say how they feel. We are a nation of people who just can't commit. No wonder we don't come out among the happiest nations, even though we score so highly on wellbeing.
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HUFFPOST SUPER USER
Tony frm Banff
Search for truth,not spin
06:59 AM on 12/31/2011
There is still poverty in Canada, and a somewhat high unemployment rate, but over all most Canadians are happy. Maybe because we fear harper and whats in store for this country in the new year may have something to do with the not so great standing on this index.

Maybe it is a good idea to fear the worst, and when its said and done it wont be to bad, and then we can be a happy people.
Better yet decriminalise pot and we can all be HAPPY!!
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Warren Yuill
Jesus Built My Hot-Rod
06:13 AM on 12/31/2011
I wasn't happy living in Alberta.
So I left.
Now I can honestly say "I am happy"
So.....................in your face Romania.lol
09:48 AM on 12/31/2011
I was happy living in Alberta. Then the government posted me to Atlantic Canada. Not happy out here so leaving my job and moving back to Alberta. Problem solved.
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HUFFPOST SUPER USER
OH canada
12:34 PM on 12/31/2011
alberta is a pretty big province LOL
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gravescanada
06:07 AM on 12/31/2011
My Wife and Children are Happy and Healthy. We live a modest life. We don't have an expensive car, we drive a van given to my wife by her deceased father. My oldest found a wonderful apprenticeship doing what she loves, my youngest discovered sports in school and Army Cadets. My middle child has Bipolar but gets the best treatment. We have a dog, a cat, two guinea pigs and a ferret. You dont have to have lots of money to be wealthy. Its not about getting what you want, its about being happy with what you have.
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Tony frm Banff
Search for truth,not spin
06:52 AM on 12/31/2011
So true graves..... its is being happy with what you have!
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09:55 AM on 12/31/2011
So true. Well put. Fanned.
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Ansdlmol
01:54 AM on 12/31/2011
When you live in a land of peace and prosperity then your expectaations will be higher, much higher, than in lands torn by strife and famine so it does not surprise me that canadians may well have answered the questionaire in a manner that might indicate they were less than satified by their lives. When you have been born and raised in a land of milk and honey it is totally impossible to conceive of living in any other way and the pleasant blandness of Canadian society my well make some think that they are somehow missing out in the cut and thrust of the worlds affairs but the stark reality of deprivation and hunger is impossible to conceive when there is no actual experience. The answers they gave do not reflect their actual feelings of contentment but perhaps reflect that they think there is actually more to this life than three squares a day and a warm bed to end the day. The grass is always greener.................
12:32 AM on 12/31/2011
It's funny because Canada scores much higher on wellbeing in other surveys, such as the one by the OECD.
12:02 AM on 12/31/2011
It only seems logical to me that Canadians would be feeling blue when we've all got another three years of a Harper majority to look forward to.
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VioletsAreBlue12
07:00 AM on 12/31/2011
Amen.
09:51 AM on 12/31/2011
I hate to say it. But if the opposition parties keep at it as they are right now, and the Canadian press keeps its head in the ground as it is right now, we have a lot more than 3 more years of a Harper majority to be sad about.
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CarlyQ
Without followers, evil cannot spread.
12:06 PM on 12/31/2011
I hated you saying it, too. :(
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Vapula
Failure is not an option
11:50 PM on 12/30/2011
Countries where there is a lot of stress, where there is pressure to succeed and where success is measured in terms of the acquisition of money or goods are the countries where there will be less happiness. The Netherlands is a laid back country where relaxation and recreation is given a higher priority than wealth and working long hours so I am not surprised to see it near the top. Fiji is just fantastic.
12:30 AM on 12/31/2011
"The Netherland­s is a laid back country where relaxation and recreation is given a higher priority than wealth and working long hours so I am not surprised to see it near the top."
Pot & Prostitutes, what more could you ask for?
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Ansdlmol
01:52 AM on 12/31/2011
Syphilis and hepatitis.
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agness nutter
What fresh hell is this?
01:53 AM on 12/31/2011
Well, you could ask for fewer ignorant people in the universe, but it wouldn't be fulfilled.