The world junior hockey championships are proving to be big boost for Edmonton's economy.
Thousands of fans are flocking to the city for the 10-day tournament — filling hotels and shopping at local stores.
Renee Worrell of Economic Development Edmonton predicts spinoffs in the millions of dollars
"Hockey Canada put out something about a week ago saying they're looking to make about $15 million in profit," he said.
"That's just from the games alone, but then when you tack on your retail, your accommodations on top of that we're definitely going to see double digits in the millions for sure."
The games are also raising the city's national and international profile, Worrell said.
"They're selling out and they're gaining significant attention over the television, across the world, people in all different places are coming to watch," she said.
"We've actually got a lot of Canadians, from different provinces, coming here."