The think-tank says its index of consumer confidence for January rose four points to 73.9, what it calls a "welcome development" after a dismal reading in December.
Last month, the index dropped to its lowest level in more than two years.
Even though consumers seem a little more optimistic in January, the measure of their willingness to spend money still sits 14.3 points below where it was at the same time in 2011.
The Conference Board says that the improvement overshadows the fact that many are still struggling with their personal finances.
Only about 16 per cent of respondents to its survey say they're better off financially than they were six months ago, while 22.3 say they believe things are tougher.