Canadian Tablet Ownership Nearly Tripled Last Year, iPads Most Popular: Report

Tablets Canada Ipad

First Posted: 01/29/2012 5:00 am Updated: 01/29/2012 12:13 pm

TORONTO - Tablet ownership nearly tripled in Canada last year and will continue to surge in 2012, according to a report by the Media Technology Monitor.

Among anglophones, tablet ownership was at about 11 per cent last fall, up from four per cent in 2010, according to the report, based on surveys of 4,000 anglophones and 4,000 francophones late last year.

Francophone tablet ownership was at six per cent last fall, compared to two per cent in 2010.

MTM expects the pace of tablet purchasing will slow somewhat this year, with ownership going from 10 per cent among all Canadians in 2011 to about 17 per cent in the months ahead.

The report suggests about 72 per cent of all tablets owned by anglophones last year were iPads, but doesn't break down the other 28 per cent.

Last week, Apple reported it sold 15.4 million iPads in the fourth quarter, which included the holiday shopping season.

When it comes to watching TV on tablets, the number of viewers was still small. Among francophones, only two per cent of all respondents said they had watched TV on a tablet in the past month, compared to three per cent of the anglophones surveyed.

But the report notes the numbers are tiny because tablets still aren't found in most homes. The three per cent of anglophones who said they watched TV on a tablet represented about a quarter of all the anglophone tablet owners surveyed.

The percentages were slightly higher for those who reported watching TV on mobile phones, figures which have doubled annually among anglophones since 2009. Four per cent of anglophones watched TV on their smartphone in 2011, compared to two per cent in 2010, and one per cent in 2009.

In terms of watching TV online in general, 20 per cent of anglophones said they viewed a full-length TV episode online in the past month, compared to 13 per cent the previous year.

But the report suggests there are still very few Canadians who have given up on conventional TV entirely in favour of watching content online.

Only four per cent of the anglophones surveyed last fall said they only watch online content, compared to three per cent in 2010. Among francophones, the percentage was two per cent in 2010 and stayed steady last year.

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TORONTO - Tablet ownership nearly tripled in Canada last year and will continue to surge in 2012, according to a report by the Media Technology Monitor.Among anglophones, tablet ownership was at about...
TORONTO - Tablet ownership nearly tripled in Canada last year and will continue to surge in 2012, according to a report by the Media Technology Monitor.Among anglophones, tablet ownership was at about...
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HUFFPOST SUPER USER
JJJSchmidt
09:47 AM on 01/30/2012
I use my tablet (Motorola Xoom) primarily as an ereader but I do watch some movies and television shows on it that I have downloaded, some surfing of the net, and a few time wasting games. It is ideal for reading ebooks and magazines but is not as versatile as a netbook for most things like productivity. I like the tablets portability for train and airplane trips over other devices or computers. Really, I think that the tablet has a ways to go yet before its speed and usefulness makes netbooks obsolete.I still like my tablet but to me it is still more of a nice toy.
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01:50 AM on 01/30/2012
From 3 to 9 is pretty good. Keep it up!
11:18 PM on 01/29/2012
With RIM "going the way of the dodo" pretty soon I don't know what will append to all theses poor soul with a Playbook. Look guys it's not a sale when something goes from $499 to $199, it's a pure and simple dump. I'm not saying that the product is not good, but look at what happened to the HP tablet when they've decided to ditch it, nobody is talking about it anymore.
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JJJSchmidt
09:52 AM on 01/30/2012
For $200, the Playbook is a pretty good value. It is supposed to get an Android update soon and will be even more functional for its owners. Owners of the Playbook might wonder if RIM will continue to support the Playbook with continued updates or abandon it but the price tag takes the risk away. When you think of it, most of the tablets that people are using today won't be popular in two to three years. Something better is always coming along and even the iPad 2 is destined for the technological junk pile in the near future.
09:21 PM on 01/29/2012
i bought 6 Playbooks before Christmas, I cannot stress it enough about what a superior device this is over all it's competitors. The laptops are now collecting dust. We do everything on it. ;)
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HUFFPOST SUPER USER
Warren Yuill
Jesus Built My Hot-Rod
06:32 PM on 01/29/2012
Don't really need one.
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DFL
Limousine liberal
08:03 PM on 01/29/2012
The laptop is good enough for me!
06:13 PM on 01/29/2012
I bought a RIM Playbook for boxing day and I absolutely love it. It is well worth the money! I bought it because of all the positive reviews from consumers. If I had to listen to the media talk about the Playbook, I never would have bought it.
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djelimon17
what's this thing for?
09:18 PM on 01/29/2012
I too was pleasantly surprised by the playbook
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Vapula
Failure is not an option
04:54 PM on 01/29/2012
I bought a Blackberry playbook and it is awesome.
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stopgeorge
Paper Ballots WORK. Unverifiable e-voting doesn't
02:49 PM on 01/29/2012
Tablets currently are an ergonomically inferior waste of money, IMO.

When a well-designed hybrid is designed, however --- I will consider it a useful tool.

Right now, laptops and e-ink readers are the essential tools needed. Laptops -- especially when watching T.V.
03:38 PM on 01/29/2012
Laptop is good for home an office and my 100+ days on road trips per year are with my iPad. It's a game changer.
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stopgeorge
Paper Ballots WORK. Unverifiable e-voting doesn't
04:40 PM on 01/29/2012
The only thing that is "game-changing" about it is the battery life. Other than that, give me a laptop -- ANYTIME.
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valar84
05:08 PM on 01/29/2012
I think you're selling tablets a bit short. Yeah, laptops remain best for many things. I'd say that laptops are better tools, without a shadow of a doubt, but tablets are closer to gadgets or toys. But they're still fun to use, lighter and with a different user experience. Though my Toshiba Thrive tablet has not replaced my laptop, I use my laptop much less since I have bought it.

Plus, it includes certain features that laptops do not have, like an integrated GPS module. So if I am going somewhere that I don't know much, I can save the area on the tablet with Google Maps to be able to access it offline, and use the GPS to find my way around.
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HUFFPOST SUPER USER
stopgeorge
Paper Ballots WORK. Unverifiable e-voting doesn't
11:43 PM on 01/29/2012
My smartphone does the gps work, etc. It's just the right size.
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01:57 PM on 01/29/2012
Love my PlayBook and at $199 with a major software update about to happen, what a deal.

Go RIMM!
01:17 PM on 01/29/2012
Yesterday's Media Statistic: More people are reading erotic e-books.

The Rise and Fall of ....

Is that someone playing a fiddle that I hear?
01:12 PM on 01/29/2012
Tablet Ownership Nearly Tripled yup that means that there are now 3 people that have a play books.
Where is our up date?
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05:16 PM on 01/29/2012
Aboot time to get one innit !
01:09 PM on 01/29/2012
More people watch TV on their cell phones than on a tablet?! What kind of statistic is that?
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HUFFPOST SUPER USER
cwebster
predominantly exasperated
01:16 PM on 01/29/2012
Boggles the mind that anyone would be desperate enough to watch TV on the tiny screen of a telephone.
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valar84
04:55 PM on 01/29/2012
Because people hold their phones much closer to their eyes, I would imagine about 1 foot instead of 10 feet for a TV, the phone's effective screen is as big as a TV screen 10 times as big. So a 3.5 inch screen on a phone looks as big as a 35-inch HDTV. The main problem I would have with watching videos on a smartphone is that you have to hold it all the time, which would become annoying fast.
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djelimon17
what's this thing for?
08:03 PM on 01/29/2012
It's all about the big commute
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Mike Keohane
01:05 PM on 01/29/2012
At my house I have a powerhouse desktop with a 27 inch HD monitor & custom surround, a smartphone, a laptop, a notebook, and a tablet. These things of course cannot be shared so my wife has her own copy of all the aforementioned items and all of this necessary stuff much be changed over every 2 years because it either automatically breaks down off warranty or becomes obsolete. We spend more on this crap, related accessories and data plans than we do on our mortgage payment.