RIM Behind 'Wake Up' Anti-Apple Flash Mob In Australia (VIDEO)

CP  |  By Posted: 05/ 1/2012 11:52 pm Updated: 05/ 2/2012 10:24 am

WATERLOO, Ont. - BlackBerry maker Research in Motion is confirming media reports that it was behind anti-Apple flashmobs that took place in Australia last week.

In a statement released Monday night, the Waterloo, Ont., company admitted that RIM Australia created the "Wake Up" campaign, which it says involves a series of experiential activities taking place across Sydney and Melbourne.

"A reveal will take place on May 7th that will aim to provoke conversation on what 'being in business' means to Australians," RIM says in the statement.

Last week, dozens of people in black clothing showed up in a coach bus and waved "Wake Up" signs at customers inside a Sydney Apple store.

Samsung — which is known for targeting Apple in its marketing campaigns — was initially blamed for the stunt by tech-focused web sites, but it denied any involvement.

RIM's "Wake Up" campaign is believed to be part of a promotion for the BlackBerry 10 operating system, which was previewed Tuesday at the BlackBerry World conference in Florida.

Loading Slideshow...
  • BlackBerry 10 First Look

    In email, when you select a message, it swoops in from the side.

  • BlackBerry 10 Preview

    A look at the "Glance" view on attachments in email.

  • BlackBerry 10 Preview

    A look at the new touchscreen keyboard, with predictions of what word you are going to type next. Hold down the letter and swipe up briefly to choose that word.

  • BlackBerry 10 Preview

    Another look at the predictive keyboard.

  • BlackBerry 10 Preview

    The phone call screen. Swipe up to dismiss, down to answer.

  • BlackBerry 10 Preview

    The phone call screen.


Filed by Christian Cotroneo  |