OAKVILLE, Ont. -- Coffee and doughnut chain Tim Hortons Inc. (TSX:THI) has reported a 10 per cent increase in first-quarter net income as strong system-wide sales growth led to higher rents and royalty revenue.
The Ontario-based purveyor of coffee, pastries and other snack foods says net income attributable to Tim Hortons Inc. was $88.6 million or 56 cents per diluted share in the three months ended April 1.
That compared with $80.7 million or 48 cents per share in the same 2011 period.
Total revenue, including sales, rents and royalties and franchise fees, rose 12.1 per cent to $721.3 million from $643.5 million.
Photo: THE CANADIAN PRESS/Darryl Dyck
When Timmies launched Roll Up The Rim in 1986 as a "thank-you" to customers, the largest prize was a snack box of Timbits. Needless to say, the contest has grown in scope since then. Photo: Flickr/Calgary Reviews
If you live on Prince Edward Island, your chances of winning a Roll Up The Rim prize are considerably better than if you live in Ontario. That's because Tim Hortons spreads prizes across the country according to geography, not population density. "<a href="http://www.cbc.ca/news/canada/story/2006/03/15/timhortons-060315.html" target="_hplink">If it was all equalized, some places like P.E.I. or New Brunswick might not get one at all</a>," a Timmies rep said. "This is just about trying to create some excitement." Photo: Flickr/n_wilsey
Until last year, Timmies' famous promotion extended to its location in Afghanistan, which the company set up to serve Canadian soldiers. The Afghan version of the promo featured its own set of prizes, but Tim Hortons' presence in Agfhanistan has <a href="http://www.huffingtonpost.ca/2011/11/24/tim-hortons-pulls-out-of-kandahar_n_1111974.html" target="_hplink">come to a close with Canada's reduced role in the war</a>. Photo: Canadian troops in Kandahar, Afghanistan line up for donuts and coffee at Tim Hortons, Thursday Jun 29, 2006. (CP PHOTO/ John Cotter)
According to a study commissioned by Tim Hortons, <a href="http://www.newswire.ca/en/story/780275/tim-hortons-roll-up-the-rim-to-win-celebrates-25-years-with-better-odds-one-in-six-chances-and-more-prizes-than-ever" target="_hplink">only 56 per cent of Canadians can roll their r's like the Timmies commercials show</a>. Only one in five can hold a rolled 'r' for more than 15 seconds, and men appear to be better at it than women. (Alamy photo)
As one of the country's longest-running promotions, Roll Up the Rim has handed out some 387 million prizes since its launch. Says Bill Moir,Tim Hortons' chief brand and marketing officer: "Roll Up the Rim to Win is not only an important part of Tim Hortons' history, it has become an annual Canadian tradition." Photo: Tim Hortons President and CEO Donald B. Schroeder speaks at the company's AGM in Toronto on May 13, 2011. THE CANADIAN PRESS/Frank Gunn