TORONTO - Shaw Media is stepping back from comments suggesting it plans to air a reality show about transgender beauty queen Jenna Talackova.

Programming boss Barbara Williams said Wednesday morning the broadcaster had picked up a reality show about the leggy Vancouver blond.

But later in the afternoon, a Shaw spokeswoman said Williams "misinterpreted" a reporter's question and that such a show "is not part of Lifetime's channel lineup and has not been commissioned by the network."

Talackova made headlines around the world when she was initially prohibited from competing in the Miss Universe Canada pageant because she was born a man.

Pageant boss Donald Trump ultimately allowed Talackova to compete in the Toronto pageant earlier this month, where she was cut after making the top 12.

Talackova has said her future goals included modelling for Victoria's Secret and Sports Illustrated.

The misunderstanding about the reality show arose at Shaw's news conference to reveal its fall and winter lineup.

A clip of Talackova was included in a montage of upcoming programming. When a reporter asked if a reality show about the beauty queen was headed to Lifetime, Williams answered "yes."

A spokeswoman said the clip of Talackova was actually from a news program. Williams could not be reached for comment.

Earlier on HuffPost:

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  • Jenna Talackova

    Transgendered beauty queen Jenna Talackova reacts as she makes the top 20 cut in the Miss Universe Canada pageant in Toronto on Saturday May 19, 2012. Talackova sparked global attention when she was initially disqualified from the pageant. (AP Photo/The Canadian Press, Chris Young)

  • Jenna Talackova

    Transgendered beauty queen Jenna Talackova watches a fellow contestant take to the stage in the Miss Universe Canada pageant in Toronto on Saturday May 19, 2012. Talackova sparked global attention when she was initially disqualified from the pageant. (AP Photo/The Canadian Press, Chris Young)

  • Jenna Talackova

    Transgendered beauty queen Jenna Talackova, center, appears in the Miss Universe Canada pageant in Toronto on Saturday May 19, 2012. Talackova sparked global attention when she was initially disqualified from the pageant. (AP Photo/The Canadian Press, Chris Young)

  • Jenna Talackova

    Transgendered beauty queen Jenna Talackova reacts as she makes the top 20 cut in the Miss Universe Canada pageant in Toronto on Saturday May 19, 2012. Talackova sparked global attention when she was initially disqualified from the pageant. (AP Photo/The Canadian Press, Chris Young)

  • THE CANADIAN PRESS/Aaron Vincent Elkaim

  • THE CANADIAN PRESS/Aaron Vincent Elkaim

  • THE CANADIAN PRESS/Aaron Vincent Elkaim

  • THE CANADIAN PRESS/Aaron Vincent Elkaim

  • THE CANADIAN PRESS/Aaron Vincent Elkaim

  • Jenna Talackova, the first transgender Miss Universe Canada contestant, is seen during a photo shoot at the Sandman Signature Hotel in Toronto on Saturday, May 12, 2012, in advance of the Miss Universe Canada pageant. THE CANADIAN PRESS/Aaron Vincent Elkaim

  • (Alex Urosevic/iPhotoLive.com)

  • 62 finalists for Miss Universe Canada pose for a photo in advance of the pageant. (Alex Urosevic/iPhotoLive.com)

  • Jenna Talackova, the first transgender Miss Universe Canada contestant, poses during a photo shoot at the Sandman Signature Hotel in Toronto on Saturday, May 12, 2012 ahead the Miss Universe Canada pageant. Talackova, a Vancouver resident, underwent a sex change four years ago after being born a male. (AP Photo/The Canadian Press, Aaron Vincent Elkaim)

  • (Alex Urosevic/iPhotoLive.com)

  • (Alex Urosevic/iPhotoLive.com)

  • Vancouver's transgender Miss Universe Canada contestant Jenna Talackova arrives with fellow pageant contestants at St. John Vianney Catholic School in Toronto on Tuesday May 15, 2012.(AP Photo/The Canadian Press, Chris Young)

  • Jenna Talackova, the first transgender Miss Universe Canada contestant, is photographed with other contestants during a photo call at the Sandman Signature Hotel in Toronto on Saturday, May 12, 2012 ahead of the Miss Universe Canada pageant. Talackova, a Vancouver resident, underwent a sex change four years ago after being born a male. (AP Photo/The Canadian Press, Aaron Vincent Elkaim)

  • (AP Photo/The Canadian Press, Aaron Vincent Elkaim)

  • Jenna Talackova takes a picture with 11-year-old student Kadeen Drummond as Miss Universe Canada contestants visit St. John Vianney Catholic School in Toronto on Tuesday May 15, 2012. Talackova says she's proud to be opening the door for other transgender pageant hopefuls who may want to follow in her footsteps. Talackova ignited a media firestorm after she was initially disqualified from the pageant because she isn't a naturally born female. Pageant owner Donald Trump overruled the decision and said Talackova could take part. (AP Photo/The Canadian Press, Chris Young)

  • (AP Photo/The Canadian Press, Chris Young)

  • Vancouver's transgender Miss Universe Canada contestant Jenna Talackova gestures as Miss Universe Canada contestants visit St. John Vianney Catholic School in Toronto on Tuesday May 15, 2012. (AP Photo/The Canadian Press, Chris Young)

  • Jenna Talackova enjoys pool side at a Los Angeles hotel, April 2, 2012. (iPhotoLIve.com)

  • Jenna Talackova smiles at a press conference with her attorney Gloria Allred (not pictured) in Los Angeles on April 3, 2012 in California. Talackova was previously disqualified from Miss Universe Canada, she said, because she used to be male. (FREDERIC J. BROWN/AFP/Getty Images)

  • Jenna Talackova looks on at a press conference in Los Angeles as her attorney Gloria Allred displays Jenna's passport on April 3, 2012. (FREDERIC J. BROWN/AFP/Getty Images)

  • Jenna Talackova, who advanced to the finals of the Miss Canada competition, part of the Miss Universe contest, and was recently forced out of the competition, is listed in her passport as female (with other personal identifying information redacted) at a news conference in Los Angeles Tuesday, April 3, 2012. (AP Photo/Reed Saxon)

  • In this image released by ABC, beauty contestant Jenna Talackova, left, poses with ABC's Barbara Walters at an interview Thursday, April 5, 2012 in New York. (AP Photo/ABC, Heidi Gutman)