STYLE

U.S. brand Loft heads north, poised to launch first Canadian store in late 2012

06/06/2012 09:49 EDT | Updated 08/06/2012 05:12 EDT
TORONTO - The parent company of U.S. retailer Ann Taylor is bringing yet another of its brands north of the border.

Loft, a division of Ann Inc., is slated to launch its first Canadian location in late 2012 at Yorkdale Shopping Centre in Toronto.

The announcement comes just weeks after Ann Taylor announced its first international locations would open in Toronto this fall.

Loft was founded in 1998, and offers a range of feminine fashions including sweaters, skirts, denim and dresses, along with shoes, accessories and maternity wear.

"Canada represents a natural step as we move to expand internationally, and we are excited to open our first store outside the U.S. in such a vibrant city like Toronto," brand president Gary Muto said in a statement on Wednesday.

The forthcoming arrivals of both Loft and Ann Taylor continue the ongoing succesion of U.S. and international chains entering the Canadian marketplace.

J.Crew, Express, Marshalls, Intermix and Tory Burch have all opened bricks-and-mortar locations in Canada. The Hudson's Bay Co. acquired Canadian franchise rights for Topshop and Topman, opening the first store for the British fast-fashion chains in Toronto last October.

U.S. discount retailer Target is slated to launch in Canada in 2013.

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Online:

Loft: www.loft.ca

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