Premier Greg Selinger will unveil a billboard Friday morning designating a big stretch of the Trans-Canada Highway west of Winnipeg with the name.
The highway of heroes will cover some 180 kilometres of road between Winnipeg and Canadian Forces Base Shilo near Brandon.
In 2007, the Ontario government renamed a stretch of Highway 401 between Trenton and Toronto the highway of heroes.
It has been lined with crowds whenever a military member killed in Afghanistan is transported home via CFB Trenton.
Saskatchewan and British Columbia have similarly named sections of highways.
Note to readers: This is a corrected story. An earlier version incorrectly said Ontario's highway of heroes runs along the Trans-Canada Highway. In fact, it runs along Highway 401.