A video of DeBoer and a well-endowed female fan in the first row behind him Wednesday has already got more than 1.3 million hits on Youtube.
It shows the Devils coach looking up to the scoreboard at the Staples Center. He then moves slightly to his left on the bench, bringing the female fan into the shot.
She is hard to miss.
The fan in question appears to be Canadian adult entertainment performer Taylor Stevens.
"Yup those are my #boobies against the glass #StanleyCupFinals #kings yaay if u see me on tv lemme know," tweeted the Toronto native.
Asked about his players' focus at a news conference Friday, DeBoer joked: "I thought that question was going to be about that lady behind our bench last game.
"I thought we were heading that way," he added with a laugh. "You saw my 100 per cent focus on the game. That's discipline."
Stevens is a self-described "24-year-old Canadian cutie" whose portfolio includes "webcam girl," professional entertainer, actress in movies and on the Internet "and of course one of the Internet's leading models."