It was inevitable. The Conservative Party has released a new ad targeting NDP Leader Thomas Mulcair.

The ad, which was posted on YouTube on June 25th, goes after the NDP leader on his economic plans and accuses him of trying to bring in a carbon tax that could raise prices of various consumer goods.

In recent months, Thomas Mulcair has been raising the idea that Canada's booming resource sector is hurting manufacturing and other industries across Canada. Mulcair even points out that Canada might be suffering from 'dutch disease'.

The ad touches on these points, talking about the party's 'dangerous economic experiments' and bringing back Mulcair's "Make Them Pay Now" quote from a CBC Interview. Macleans' Aaron Wherry pulled out a transcript of the Mulcair quote and it's not nearly as scary as it sounds.

The new ad doesn't stray far from the Tory playbook: creepy, non-descript music, slow-mo, black and white footage of the victim in question, BIG ALL-CAPS phrases with scary words like "taxes" and "risky". The ad is likely an attempt by the Tories to blunt some NDP momentum going into the summer break. The NDP has seen its polling number rise in recent months, signalling that Mulcair's 'dutch disease' message might actually be resonating with voters.

Does the ad work? Tell us in the comments. Here's how Twitter reacted to the ad.

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  • Dan Gardner

  • InfoAlerteBot

  • aaronwherry

  • kady o'malley

  • Shane Mackenzie

  • margaret resin

  • Andrew Coyne

  • August Murphy-King

  • Elizabeth Thompson

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  • Little-Known Mulcair Facts

    Here are some facts you may not have known about NDP Leader Thomas Mulcair. (CP)

  • 10. He Used To Be A Liberal

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair was Minister of Sustainable Development, Environment and Parks</a> in Jean Charest's Liberal government in Quebec. He served in the role from 2003-2006. (CP)

  • 8. He's French (Kind Of)

    Mulcair married Catherine Pinhas in 1976. She was born in France to a Turkish family of Sephardic Jewish descent. <a href="http://www.thestar.com/news/canada/politics/article/1158289--thomas-mulcair-s-wife-catherine-a-psychologist-and-political-confidante?bn=1" target="_hplink">Mulcair has French citizenship through his marriage</a>, as do the couple's two sons. (KENZO TRIBOUILLARD/AFP/Getty Images)

  • 7. They Used To Be Friends

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair left Charest's Liberal government in Quebec </a>after he was offered the position of Minister of Government Services in 2006, an apparent demotion from Minister of the Environment. Mulcair has said his ouster was related to his opposition to a government plan to transfer land in the Mont Orford provincial park to condo developers. (CP)

  • 6. Ancestor Was Premier Of Quebec

    Mulcair's great-great-grandfather on his mother's side was <a href="http://en.wikipedia.org/wiki/Honor%C3%A9_Mercier" target="_hplink">Honoré Mercier, the ninth premier of Quebec</a>. (Public Domain/Bibliothèque et Archives nationales du Québec)

  • 5. First!

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair was the first New Democrat to win a riding in Quebec during a federal election</a>. He held the riding of Outremont during the 2008 election after first winning the seat in a 2007 by-election. Phil Edmonston was the first New Democrat to win a seat in Quebec, but his win came in a 1990 by-election. Robert Toupin was the very first to bring a Quebec seat to the NDP, but he did it in 1986 by crossing the floor. (Alamy)

  • 4. He's Half Irish.

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair's father Harry Donnelly Mulcair was Irish-Canadian</a> and his mother Jeanne French-Canadian. His father spoke to him in English and his mother in French -- explaining his fluency in both official languages. (Photo by Spencer Platt/Getty Images)

  • 3. He Votes In France

    Muclair has voted in past French elections, but says that now that he is leader of the Official Opposition <a href="http://www.thestar.com/news/canada/politics/article/1157191" target="_hplink">he will not take part in the upcoming French presidential vote</a>. (Thinkstock)

  • 2. Young Love At First Sight

    <a href="http://www.thestar.com/news/canada/politics/article/1158289--thomas-mulcair-s-wife-catherine-a-psychologist-and-political-confidante?bn=1" target="_hplink">Mulcair met his future wife at a wedding when they were both teenagers</a>. Catherine was visiting from France. They married two years later when they were both 21. (CP)

  • 1. Mr. Angry

    <a href="http://www2.macleans.ca/2012/03/16/thomas-mulcair-is-mr-angry/" target="_hplink">Mulcair was given the moniker in a Maclean's headline</a>, but the new leader of the NDP has long been known for his short fuse. In 2005, he was fined $95,000 for defamatory comments he made about former PQ minister Yves Duhaime on TV. The comments included French vulgarity and an accusation that alleged influence peddling would land Duhaime in prison.