The provocative results of a new survey challenge the long-held notion that Canadians are reluctant to be as outwardly patriotic as their brash American neighbours.
The Ipsos-Reid online survey of 1,100 people — conducted for the Historica-Dominion Institute in the days leading up to the Canada Day long weekend — suggest the Canadian sense of national pride is becoming an in-your-face swagger.
That is particularly true when it comes to the country's most potent national symbol: the maple leaf.
One in five of those surveyed said they would consider getting a tattoo of a Canadian flag somewhere on their body.
They didn't say where.
But respondents from Saskatchewan and Manitoba seemed the most eager, as well as those under 55.
"We're talking about a country that traditionally was not very extroverted in a way that Americans or Brits are," said Jeremy Diamond, the institute's national director.
"We're breaking a mould here. We're breaking out of our conservative feelings that the flag should only be flown a certain way."
That's an understatement.
The survey suggests that when it comes to the maple leaf, Canadians consider it their overwhelming choice for a national symbol — and they like seeing it everywhere, even on their underwear.
Forget the Mounties in red serge, industrious beavers and well-worn hockey jerseys — these stodgy icons each garnered only 10 per cent support when respondents were asked to pick a national symbol.
The polar bear, Inukshuk and canoe were even further behind. Poutine wafted into the survey at two per cent, smothering Anne of Green Gables at one per cent.
The maple leaf, by contrast, was selected by 59 per cent — one of the most decisive findings in the survey.
"The fact that it was a clear front-runner surprised us," says Diamond.
"We thought that (the other symbols) would be much higher up. ... It looks like there's an interesting consensus across regions, across age, across any demographic that the maple leaf remains the one symbol that all Canadians can agree on."
Deborah Morrison, president of Canada's History Society, says there are many reasons why Canadians seem to love the leaf more than ever.
"It's recognized around the world. It's very distinctive. It's very simple. It's very clear, and it's got a long history," she said in an interview from Winnipeg.
Long before Europeans settled in what would become Canada, the Aboriginal Peoples had discovered the sweet sap of the maple tree. During the 17th and 18th centuries, maple syrup would become as common on the table as salt is today.
By the 1800s, the maple leaf had become a symbol for several institutions, including the army's 100th Regiment, known as the Royal Canadians.
"The Maple Leaf Forever," written in 1867 by Alexander Muir, was regarded as Canada's national song for decades.
And on February 15, 1965, the red-and-white maple leaf flag was inaugurated as Canada's national flag, displacing the Red Ensign after a long and bitter debate.
"Our flag is something that all Canadians have embraced," says Morrison, noting that the design is based on the leaves of the sugar maple, found mainly in Eastern Canada.
"I think it's ironic, seeing as Western Canada doesn't even grow these trees. But they've still embraced it as perhaps the most unifying symbol of the whole country because it is so deeply ingrained in our history and heritage."
This helps explain why 74 per cent of those surveyed agreed that displaying the flag in any way possible is appropriate, including on their underwear (61 per cent) or on a garage (86 per cent).
"That just shows the strength of it as part of our identity," says Morrison. "I'm not surprised about that. I've already got a couple of friends who have (maple leaf tattoos)."
On the street, it wasn't hard to find people to sing the praises of the maple leaf.
"It's probably the thing that means the most to us as Maritimers," says Craig McCluskey, a young man from New Brunswick who recently moved to Halifax to join the military reserves.
Still, McCluskey says he's not sure about flagging underwear.
"It's probably isn't the best thing for it. (But) as long as it's displayed properly it shouldn't be an issue."
As if to drive home the idea that Canadians are feeling more patriotic, the poll revealed that almost eight in 10 agreed that Canadians should put more effort into displaying their national pride.
Diamond says he expects to see many of Canada's athletes sporting maple leaf tattoos during the London Olympics.
"And we love it," he says. "It's an opportunity for us to be excited about it and not be ashamed at all."
When asked to pick the most quintessentially Canadian food, nearly half chose salmon, followed by poutine, back bacon, Timbits, Montreal bagels and ketchup chips.
As for Canada's national drink, beer took top honours at 42 per cent, while one quarter picked ice wine, followed by ginger ale, cider and the Caesar.
The survey was conducted among members of an online pool between June 20 to 22. The results were weighted to balance demographics and political composition.
On the Web: www.historica-dominion.ca/
There are some snacks that define a nation, but not many that taste good to only those who live there. What do we love? The fact they leave our fingers dyed red after we've had a whole bag. Ketchup has never tasted so salty, non-tomatoey and outright good. Our U.S. friends may go nutty over Doritos, but we love our ketchup chips.
Les Stroud aka 'Survivorman'
Many Canadians will point to the fact that Superman has a strong connection to the Great White North, but we'd like to reintroduce you to the real thing. <a href="http://www.lesstroud.ca" target="_hplink">'Survivorman</a>', while it was on in the late 2000s, showcased Les Stroud, a gritty Canadian who shot his own show in snow, sleet, heat and rain with nothing but random household objects and a trusty knife. We like to think that in a country that's increasingly urban, the outback is still our domain. Les, he's the best of us.
The Greatest Scream On Film
It was the scream heard around the world, and has been imitated - although never duplicated - several times since. <a href="http://www.williamshatner.com/" target="_hplink">William Shatner</a>, who in his own right is a great Canadian, uttered the famous scream '<a href="http://khaaan.com/" target="_hplink">Khaaaaannnnnnnnnnnn!</a>' in a scene during 1982's 'Star Trek II: The Wrath of Khan'. Was it the close up on Shatner's face or the fact he shook while he screamed that made it so powerful? Thirty years later, filmmakers and actors are still trying to outdo Shatner. But some things just can't be beat.
In warm weather, it will cool you down. If you're hungover, it's the magic antidote. <a href="http://en.wikipedia.org/wiki/Caesar_(cocktail)" target="_hplink">The Caesar</a>, Canada's favourite breakfast, lunch and evening cocktail adds a spicy twist to the Bloody Mary. Canadians are so particular about how it tastes -- with Clamato, not tomato juice -- that many don't even bother ordering it in the U.S. out of fear of disappointment. Served with celery, a lime and, if you're lucky, a fat dill pickle, it's the perfect cocktail. Who knew clam juice could add that kind of magic to a drink? (Photo Shutterstock)
Overall, Americans can save 24 per cent if they buy their drugs from online Canadian pharmacies versus filling their prescriptions at home, according to a <a href="http://www.annals.org/content/143/6/397.abstract" target="_hplink">study published in the Annals of Internal Medicine.</a> The study sought to find out why so many U.S. citizens have been taking advantage of the deep discounts north of the border, and the results showed dramatic savings across the board. "Forty-one of the 44 brand-name medications examined were less expensive in Canada." Canucks are proud of their health-care system and easier access -- in this case financially -- to pharmaceuticals. (Photo Alamy)
Our Ties To The Monarchy
The debate on whether we should cut ties to the monarchy was <a href="http://www.theglobeandmail.com/commentary/why-the-monarchy-sigh-still-survives-in-canada/article4181939/" target="_hplink">all but quashed last year</a> after the outpouring of pomp and pageantry -- in Canada -- around the royal wedding. Canadians embraced the nuptials as if Prince William was their own and turned out in droves to see the newlyweds during <a href="http://www.huffingtonpost.ca/news/royal-visit-canada-2011" target="_hplink">their cross-country tour last July.</a> From trying to get Pippa's butt to putting in their two cents on whether Prince Charles deserves the throne, Canadians love their Queen and all of the gossip that goes with her. (Photo Rex Features)
When it comes to food, Canadians concede there's far more selection in the U.S. but we're fiercely proud of the candy bars that can only be found here. <a href="http://en.wikipedia.org/wiki/Coffee_Crisp" target="_hplink">Coffee Crisp</a> is a great example. Consisting of a crunchy wafer, milk chocolate coating and slightest hint of coffee flavouring, the chocolate bar is true to its marketing slogan of making 'a nice light snack' and is adored by all moms and seniors. Rumour has it they've been spotted in a few U.S. border town convenience stores. We want proof!
Better View At Niagara Falls
Undoubtedly one of North America's natural wonders, the power and beauty of Niagara Falls never ceases to amaze, whether it's your first trip or 100th. Luckily for Canucks, the <a href="http://www.world-of-waterfalls.com/eastern-us-niagara-falls-which-side-is-better.html" target="_hplink">best place to view the falls is on the 'Canadian side'. </a>That's right, busloads of tourists from around the world flood the observation areas near the falls in Ontario every day to snap the perfect picture for their Facebook profile. Do Americans bother to cross the border for the better view? You betcha. Just look out for the person using 'eh' at awkward times. (Photo Shutterstock)
We Love Seeing Our World
About 56 per cent of Canadians have a passport while just 37 per cent of Americans do. While the majority of Canadians haven't been to countries like Azerbaijan, they do take pride in seeing the world and it's difficult to not run into a Canadian while travelling abroad. A story by TechCrunch claims <a href="http://techcrunch.com/2011/07/22/more-americans-are-on-facebook-than-have-a-passport/" target="_hplink">more Americans have a Facebook page than a passport.</a> Perhaps they prefer to view the travel photos of their friends online than to actually see sights for themselves... (Photo CP)
Limits To Election Spending
Canada limits corporate influence on our electoral process via spending limits on political donations and third-party advertising. The 2010 decision by the U.S. Supreme Court to strike down <a href="http://www.huffingtonpost.com/2010/01/21/supreme-court-rolls-back_n_431227.html" target="_hplink">similar campaign finance laws in that country</a> -- on grounds they violate the free-speech right of corporations -- poses a serious threat to democracy and the integrity of future elections in America. (AFP/Getty Images)
Hockey In Middle Earth
The soul of hockey isn't at the Hockey Hall Of Fame. Or the Air Canada Centre (sorry Leafs fans). It's in places like Windy Arm, Yukon where you can skate on ice clearer than your bedroom mirror in a setting that's straight out of Tolkien's Middle Earth.
There are few brands in Canada as reliable as President's Choice. Mr. Christie thinks he makes good cookies but nothing tops<a href="http://reviews.presidentschoice.ca/6584/F14934/reviews.htm" target="_hplink"> the Decadent</a>, the brand's answer to Chips Ahoy. Kraft Dinner, in its familiar blue box, pales in comparison to <a href="http://www.presidentschoice.ca/LCLOnline/products.jsp?type=details&sortOrder=byRate&productId=4745" target="_hplink">PC's White Cheddar Mac & Cheese</a>. It also doesn't hurt that nerdily-handsome Galen Weston (hearthrob of Canadian suburban housewives everywhere) is the pitchman for this iconic line of Canadian products. Why yes, Mr. Weston, I'd like some more <a href="http://reviews.presidentschoice.ca/6584/Fprod1410011/reviews.htm" target="_hplink">Memories of Morocco Sweet And Spicy Sauce</a>...
Ours might be smaller and fewer in number but Canadian cities consistently rank above American cities on livability.<a href="http://www.huffingtonpost.ca/2011/11/30/mercer-quality-of-living-cities-canada_n_1120615.html" target="_hplink"> In the most recent Mercer survey of livable cities</a>, Canadian cities took 4th, 14th, and 15th place, while the highest-ranked American city was 33rd. (Photo Getty Images)
Best Place To Do Business?
According to Forbes, <a href="http://www.huffingtonpost.ca/2011/10/04/forbes-canada-best-country-business_n_994554.html" target="_hplink">Canada is the best country in the world to do business</a> and it's not because of the climate. Chalk it up to a lower corporate tax rate, excellent infrastructure and a well-educated populace. The U.S. and Europe's recent economic woes don't help them either. (Photo CP)
<a href="http://www.huffingtonpost.ca/2012/05/27/canada-income-inequality-by-numbers_n_1545900.html" target="_hplink">Canada has greater social mobility.</a> If you are born into the poorest 10 per cent, your odds of making it to the richest 10 per cent are considerably better in Canada than in the U.S. In other words, it's easier to realize the American Dream in Canada than it is in the U.S. (Shutterstock)
(Photo Getty Images)
When it comes to national anthems, we've always had a bit of an inferiority complex (the maple leaf is not a banner spangled in stars). But according to new research, our simple and quaint pro-Canuck ballad "O, Canada" is <a href="http://www.huffingtonpost.ca/2012/02/16/best-national-anthem_n_1282311.html" target="_hplink">among the world's finest.</a> We even trump the Americans and Brits. So what if you can't remember all the words? This is an anthem worth singing. (Photo Getty Images)
Having a baby is hard work. And many women around the world aren't given the amount of time off they deserve post-delivery. But here in Canada, the true north strong and free, a lady can take up to <a href="http://www.huffingtonpost.ca/2012/05/22/maternity-leaves-around-the-world_n_1536120.html" target="_hplink">a full year of paid maternity leave </a>(17 weeks at 55 per cent of their salary and an additional 35 weeks after that). This contrasts vastly with The United States, Papua New Guinea, Swaziland, Liberia and Lesotho who provide no type of financial support for new mothers. (Alamy)
It completes your morning bowl of cereal, can quench thirst and is the perfect companion to chocolate chip cookies. Milk, dear readers, is an all around amazing drink. And grabbing a glass of the white stuff in Canada is unlike anything you'll be able to experience in many other countries. That's because there's <a href="http://www.dairygoodness.ca/good-health/dairy-facts-fallacies/hormones-for-cows-not-in-canada" target="_hplink">a complete lack of unnatural hormones in our dairy products</a> (so concerns about negative side effects simply doesn't exist), and we <a href="http://www.thestar.com/news/ontario/article/760654--so-we-drink-milk-from-bags-does-that-make-us-weird" target="_hplink">serve the beverage in a plastic bag</a>, which, frankly, is far more convenient and environmentally friendly than cardboard containers (the baggies can be reused as makeshift lunch bags!). (Photos Shutterstock)
Take a deep breath in... and slowly exhale it out. Do you smell that? You may not, but that's the <a href="http://www.cbc.ca/news/interactives/air-quality/" target="_hplink">scent of clean air flowing through your lungs</a>. According to new research, Canada rates tops in air quality (meaning you can say "ta ta" to stinky smog and gross pollution. [Ed. Note unless you live in smog-heavy Toronto]). In fact, while the U.S. averages 18 micrograms of particulate matter per cubic metre of air, Canada averages only 13 micrograms. That also decreases our risk of developing bad air-induced health conditions like allergies. Now once again and all together now: inhale... (Photo Alamy)
Gay Marriage Rights
This "fake" Heritage Minute says it all: on July 20, 2005, Canada's government passed the Civil Marriage Act giving same-sex couples the same rights and privileges as heterosexual pairings. The LGBT community can not only marry, they can also adopt children. We also host one of the largest Gay Pride festivals in the world in Toronto every June/July.
French fries. Cheese curds. Gravy. All mixed together in one bowl. There's really nothing more to say than <a href="http://www.huffingtonpost.ca/jacqueline-vong/poutine-guilty-pleasure-food_b_1366823.html" target="_hplink">this dish is gluttonously awesome</a>. And we're proud to say it's 100 per cent Canadian. (Photo CP)
We Can Go To Cuba
A decades-long U.S. trade embargo on evil 'Communist' Cuba means that that island's beaches and resorts have long been free of American tourists. Canadians, needing an escape from long winters have been <a href="http://www.gocuba.ca/client/home/index.php" target="_hplink">flocking to the island for decades now</a>. Since the collapse of the Soviet Union, Canada has also been a crucial trading partner of the island country. (Photo Getty Images)
Many people think Canada is a country of citizens who don plaid, beaver tails and fur all year round. (We also, obviously, live in igloos.) So thank goodness for Joseph Mimran, the fashion powerhouse who is behind one of Canada's biggest and most popular clothing exports: <a href="http://www.joefresh.com/" target="_hplink">Joe Fresh</a>. His bright, colourful and decidedly on-trend collections are showing the world what Canada has to offer sartorially (which is not limited to some hipsterish version of a lumberjack). (Getty Images)
Once a 44.5 kg weakling, The Great White North punches way above its weight class in the music world. A few decades ago, only a rare few Canadian musicians managed to establish international careers. But the rise of government funding for music and CanCon radio regulations supporting domestic tunes developed our homegrown scene until it was strong enough to lead a post-millennial Canadian Invasion. Nowadays we claim the world's biggest artists in almost any imaginable genre - Arcade Fire, Justin Bieber, Feist, Drake, Michael Buble, Deadmau5, Metric, Shania Twain, Celine Dion, Nickelback, Diana Krall, etc. Don't tell the Republicans, but we can thank "socialism" for all that money, money, money these musicians are making. (Photos By Getty Images)
Tell us why you think Canada is great. Is it a photo of your favourite camping spot, a Canadian you really admire, our weird obsession with hockey and cold weather? We're looking for your responses on Twitter with the <a href="http://twitter.com/#!/search/%23LoveCanada" target="_hplink">#LoveCanada</a> tag, Facebook, in the comments and <a href="mailto:firstname.lastname@example.org?subject=Love Canada" target="_hplink">via e-mail</a>. We'll be collecting the best responses and featuring them on our site in the coming weeks. (Photo Getty Images)