There was something for yachtsmen, athletes, sailors — and even safari explorers — in an eminently wearable and wide-ranging collection of sporty elegance.
Might it be that Jones, who is in only his third outing as the house's menswear designer, is trying to impress Louis Vuitton CEO Yves Carcelle, a yachting fanatic?
"I guess so," Jones said backstage.
Whatever the reason, it was a winning formula.
Yellow sailors' macs twinned with relaxed navy pants and white leather deck shoes to give off one message: we're nautical but nice.
A laser cut blouson in grey was worn by a model sporting a cheeky anchor earring.
Another piece, one of the collection's best, would be sure to help any model stranded at sea: a padded leather life vest.
The show was also kitted out for a safari and then the racetrack.
A series of khaki ensembles merged into skintight scuba tops that could have seen the model break out into a sprint.
Jones' aim was to pull off a "relaxed and soft" collection.
All too aware that too much exercise can be bad for health, he allowed his summer man some R & R in the Cote d'Azur in the form of a series of beautiful check silk suits.
The program notes cited the insouciance of Southern France.
It's Jones who might deserve some time off.
With a few strong collections under his belt, he can — until next season — afford to rest on his laurels.
Thomas Adamson can be followed at http://Twitter.com/ThomasAdamsonAPSuggest a correction