But rarely does the front row presence upstage a show, as reality TV star Kim Kardashian and her boyfriend, musician Kanye West, did during Stephane Rolland's rather predictable fall-winter 2012 offering.
The couple's entrance and exit triggered a crowd that spilled out into the street. A woman and a young girl were shoved to the side during the media mayhem.
But the celebrity presence at the show is no great surprise. The French designer — responsible for singer Cheryl Cole's red-and-white mermaid dress at the Cannes Film Festival — has been courting stars for several seasons now.
Last season, Yasmin Le Bon was Rolland's muse. In this show, he went east and chose Chinese actress Fan Bing-Bing.
With the celebrity hullabaloo, fashion insiders momentarily forgot the reason they came: the clothes.
Rolland repeated much of what he created last season, with long crepe de chine and satin evening dresses with heavy draping.
The main difference was that while last season he used vivid colours, this season his winter palette was muted in black, white and caramel.
The trains and long capes in many of the ensembles — again — floated past giving the models a Supergirl silhouette. But the lack of new ideas made the show feel more like a diluted superhero sequel.
Thomas Adamson can be followed at http://Twitter.com/ThomasAdamsonAP
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