Toronto Fashion Week, officially known as World MasterCard Fashion Week, has been taken over by global powerhouse IMG Fashion, it was announced this morning in a press release. Longtime executive director Robin Kay will no longer be playing the lead role in the bi-annual event, though she will maintain an "advisory" status, according to an interview in the Toronto Star.

“In business, timing is everything, and I am confident that the time is right for IMG to take World MasterCard Fashion Week to the next level,” said Robin Kay in the release. “I have no plans to disappear and I will remain committed to helping and nurturing Canadian designers shine on the catwalk.”

Canadian fashion icon Jeanne Beker casually dropped the news on Twitter this morning before heading onto CP24 to discuss it, and Fashion Cares:


Jeanne Beker
Toronto Fashion Week has been sold to IMG, same int'l company that operates + manages fashion week in NY. Robin Kay is stepping down.

IMG Fashion currently runs the esteemed fashion weeks in New York, London, Milan and Berlin, among many others, and adding Toronto to the roster is expected to bulk up the 40-plus designers already showing during the five-day event. Though there will no doubt be grumblings about a lack of Canadian ownership, according to Beker, international recognition is exactly the plan.


Jeanne Beker
Sale of Toronto's Week means being able to take our Cdn designers to the next level. Great for our Int'l profile.

While certain names, like Joe Fresh and Pink Tartan, have already made plenty of waves across the border, for designers like Denis Gagnon and Juma, this could be their big break. World MasterCard Fashion Week in Toronto, showcasing Spring 2013 collections, will take place from October 22 to 26 as scheduled.

SEE: Photos from last season's fashion week in Toronto, showing off the looks for Fall/Winter 2012/13:
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  • Feathers

    Toronto Fashion Week Fall 2012: David Dixon Credit: George Pimentel, Getty Images

  • Feathers

    Toronto Fashion Week Fall 2012: Eva Chen

  • Feathers

    Toronto Fashion Week Fall 2012: David Dixon Credit: George Pimentel, Getty Images

  • Black

    Toronto Fashion Week Fall 2012: Laura Siegel Credit: George Pimentel, WireImage

  • Black

    Toronto Fashion Week Fall 2012: Sid Neigum Credit: George Pimentel, WireImage

  • Black

    Toronto Fashion Week Fall 2012: Martin Lim Credit: George Pimentel, WireImage

  • Black

    Toronto Fashion Week Fall 2012: Ezra Constantine Credit: George Pimentel, Getty Images

  • Black

    Toronto Fashion Week Fall 2012: Lundstrom Credit: George Pimentel, Getty Images

  • Mix And Match Materials

    Toronto Fashion Week Fall 2012: RAD by Rad Hourani Credit: George Pimentel, WireImage

  • Mix And Match Materials

    Toronto Fashion Week Fall 2012: Mackage Credit: George Pimentel, WireImage

  • Mix And Match Materials

    Toronto Fashion Week Fall 2012: Rudsak Credit: George Pimentel, WireImage

  • Mix And Match Materials

    Toronto Fashion Week Fall 2012: Pink Tartan Credit: George Pimentel, WireImage

  • Mix And Match Materials

    Toronto Fashion Week Fall 2012: Saniya Khan Credit: George Pimentel, Getty Images

  • Mix And Match Materials

    Toronto Fashion Week Fall 2012: Cara Cheung Credit: George Pimentel, WireImage

  • Jewel Tones

    Toronto Fashion Week Fall 2012: Line Credit: George Pimentel, Getty Images

  • Jewel Tones

    Toronto Fashion Week Fall 2012: Travis Taddeo Credit: George Pimentel, Getty Images

  • Jewel Tones

    Toronto Fashion Week Fall 2012: Joe Fresh Credit: George Pimentel, Getty Images

  • Jewel Tones

    Toronto Fashion Week Fall 2012: Pavoni Credit: George Pimentel, WireImage

  • Jewel Tones

    Toronto Fashion Week Fall 2012: Joeffer Caoc Credit: George Pimentel, Getty Images

  • Androgyny

    Toronto Fashion Week Fall 2012: Lundstrom Credit: George Pimentel, Getty Images

  • Androgyny

    Toronto Fashion Week Fall 2012: Mélissa Nepton Credit: George Pimentel, Getty Images

  • Have Fun And Express Yourself

    Toronto Fashion Week Fall 2012: Adrian Wu

  • Have Fun And Express Yourself

    Toronto Fashion Week Fall 2012: Korhani Credit: George Pimentel, WireImage

  • Have Fun And Express Yourself

    Toronto Fashion Week Fall 2012: Pavoni Credit: George Pimentel, Getty Images

  • Have Fun And Express Yourself

    Toronto Fashion Week Fall 2012: Line Credit: George Pimentel, WireImage

  • Have Fun And Express Yourself

    Toronto Fashion Week Fall 2012: Bustle Credit: George Pimentel, Getty Images

  • Have Fun And Express Yourself

    Toronto Fashion Week Fall 2012: Joeffer Caoc Credit: George Pimentel, WireImage