MONTREAL — It's a unique campaign message: A man who aspires to be premier of Quebec has compared the province's young people, unfavourably, to Asian kids.

Francois Legault says he doesn't regret suggesting this week that young Quebecers are more interested in living "the good life'' and could learn a thing or two from their harder-working Asian counterparts.

In fact, Legault dug in his heels Tuesday.

"I'm sticking to it,'' he told reporters. "Right now in Quebec, we don't value education and effort as much as we should.''

The leader of the new Coalition party first waded into the subject during a chat with an 85-year-old man during a campaign stop a day earlier. The man had lamented the work ethic of today's youth, and Legault eagerly responded.

Legault said it was the opposite in Asia where, he said, parents want their kids to become engineers and actually need to stop them from studying at night because they nearly work themselves sick. He said if people in Asia keep working so hard while young Quebecers just want "the good life,'' our society is in trouble.

Legault further explained his remarks Tuesday.

"If you have kids they'll tell you (the Asian students) are always first in class,'' Legault said. ''One of my sons was telling me, 'Yes, but they have no life.'

"There's maybe an extreme there but, here, in some cases we're a little bit at the other extreme.''

He said he doesn't blame young Quebecers at all. He said he blames older Quebecers, and parents, for not transmitting the values of hard work to youth.

Legault's remarks were ridiculed by his opponents, and quickly became an object of online scorn. ''La belle vie,'' the French phrase for ''the good life,'' became a trending topic on Twitter.

A paper by economist Valerie Ramey at the University of California at San Diego last year delved into the sensitive issue of study habits by ethnicity in the United States.

Using federal statistics from the American Time Use Survey, she concluded that Asian-American high school students averaged 13 hours of study per week over the entire calendar year — compared with 5.5 hours for white students, and even less for other students.

Within Canada, Quebec students scored highest in mathematics compared to the national average, according to a study of Grade 8 students published last fall by the Council of Ministers of Education.

On a less positive note, the research also revealed Quebec students scored "significantly lower'' than the Canadian average in reading and science. Also, Statistics Canada says Quebec had the highest average high-school dropout rate of any province between 2007 and 2010.

The comments from Legault were politically charged.

Students at universities and colleges are voting this week on whether to end six-month boycotts; the turn of phrase "la belle vie'' has become famous as the term used by a tabloid columnist to deride protesters at the height of the unrest last spring.

The tuition debate has also featured questions about productivity, and whether higher fees might steer students away from social studies into the hard sciences. Legault appeared to be touching on all these themes, at a particularly sensitive moment.

Opponents said he's simply peddling junk populism.

Jean Charest, the Liberal premier, called it a symptom of a greater problem with Legault's party. He accused it of pandering to stereotypes, without offering substantive policies.

"It's frankly well beneath what we would expect from a person in public life,'' Charest told reporters. "Quebecers are a working people. We are workers. We do very great things and the young people also.''

He compared the remark to what he called Legault's simplistic take on Quebec's CEGEP system — the two-year pre-university system — which the Coalition leader once famously dismissed as a great place to learn to smoke dope.

Legault's new Coalition party is now involved in a three-way election race.

Recent polls placed the Parti Quebecois in the lead, while the governing Liberals appeared in serious danger because of poor support among francophones, who form the bulk of voters in the vast majority of Quebec ridings.

The Liberals are apparently even in trouble in Charest's fiefdom. An old foe of Charest's is now thinking of challenging him in his riding.

Marc Bellemare told Montreal Le Devoir he might run as an Independent in Sherbrooke, which Charest has represented in the legislature since 1998.

Bellemare is a former Charest cabinet minister who crossed swords with the premier a few years ago when he made scathing allegations that Liberal party fundraisers influenced the selection of judges.

The two men sued each other over the issue before eventually deciding to drop the legal proceedings.

But Bellemare's threat has prompted some of Charest's opponents, and media observers, to warn that such a ploy would actually backfire — and help Charest get re-elected.

One recent poll suggested Charest was trailing Parti Quebecois candidate Serge Cardin, a longtime Bloc Quebecois MP in the riding, by 15 percentage points.

Another candidate in the race could simply split the anti-Charest vote, some say.

Bellemare says he might not run if he is convinced Cardin can beat Charest.

He has until Saturday afternoon to confirm his candidacy.

Bellemare resigned in 2004 after the Quebec Liberals failed to make good on an election promise to kill the province's no-fault insurance law — something he had passionately lobbied Quebec governments for since 1994.

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  • ''I can't be any clearer. Sovereignty is no longer on the table. The Coalition avenir Quebec will never promote Quebec sovereignty. Is that clear enough?' <a href="http://www.winnipegfreepress.com/canada/facts-about-caqs-francois-legault-in-his-first-campaign-as-a-party-leader-164601676.html" target="_hplink">Source: Canadian Press</a> <em>Coalition Avenir Quebec Leader Francois Legault responds to reporters questions following a party caucus meeting Tuesday, June 12, 2012 at the legislature in Quebec City. </em>

  • EDUCATION

    Bachelor's degree in business administration and master's in business administration, both from l'Ecole des hautes etudes commerciales (HEC). <em>Coalition Avenir Quebec party leader Francois Legault, centre, calls on a candidate to come and join them as he and other candidates stand in front of his campaign bus in Quebec City on Sunday, July 29, 2012. Legault unveiled his campaign bus and the slogan for the expected provincial election. </em>

  • PROFESSIONAL CAREER

    Auditor with Ernst & Young from 1978 to 1984; co-founded Air Transat in 1986. <em>Francois Legault, leader of the Coalition Avenir Quebec, comments Tuesday, May 15, 2012 at the legislature in Quebec City on the ongoing conflict with students over tuition hikes. </em>

  • POLITICAL CAREER

    Elected to legislature in 1998 as member of Parti Quebecois; minister of commerce and industry in 1998; minister of education from 1998 to 2002; minister of health in 2002 and 2003; finance critic from 2003 to 2009; co-founded Coalition avenir Quebec in 2011.Personal: Married with two children. <em>Coalition Avenir Quebec party leader Francois Legault waves as he walks out of his campaign bus in Quebec City on Sunday, July 29, 2012. Legault unveiled his campaign bus and the slogan for the expected provincial election. </em>

  • POLITICAL CAREER

    Elected to legislature in 1998 as member of Parti Quebecois; minister of commerce and industry in 1998; minister of education from 1998 to 2002; minister of health in 2002 and 2003; finance critic from 2003 to 2009; co-founded Coalition avenir Quebec in 2011.Personal: Married with two children. <em>CAQ leader Francois Legault responds to questions as he introduces candidates for the upcoming Quebec elections during a news conference in Montreal on Tuesday, July 31, 2012. </em>