When was the last time you really checked your balls?
No, we're not talking about morning showers or looking in the mirror -- or as the video above suggests, late afternoon masturbation sessions -- but with at least 90 per cent of cancers curable in their very first stages, this campaign is giving us a pretty good reason to start.
Aimed at the fellas, this PSA by charity FucK Cancer focuses on testicular cancer in particular, the most common cancer among males between the ages of 15 to 35, according to Canadian Testicular Cancer Association.
FucK Cancer, based in Vancouver, targets Canadians to engage, start dialogues and most importantly, get checked.
Yael Cohen, founder, president and "chief cancer fucker" started the charity in 2009 after her mother was diagnosed with cancer. Upon learning that almost all cancers are curable in stage one, she realized the importance of raising awareness for early detection and check-ups.
As the video suggests, noticing any irregularity in testicle size or shapes and looking for bumps and swelling are all reasons to talk to a health expert.
What do you think of this PSA? Is it effective? Let us know in the comments below:
Cheer The Blues
In terms of antioxidant power, fresh blueberries are stars, with high concentrations of anthocyanins, which may curb cancer cell proliferation.
Put On The Kettle
White and green tea contain EGCG, a plant chemical and antioxidant that may protect cell health.
Add Some Zing
Ginger may reduce the risk of colon cancer by quelling inflammation in the digestive tract.
Have A Salad -- In A Glass
Kale contains isothiocyanates, which help purge the body of carcinogens, and apples appear to have anticancer effects on the colon.
A brisk, daily 30-minute walk can improve sleep and energy and potentially reduce the risk of diabetes and cancer.
Enjoy Downward Dog
Yoga may relieve stress and strengthen the immune system.
Take A Family Health Snapshot
Sit down with your oldest relatives and ask about your family health history. This can be helpful in determining which diseases to be screened for and how often.
Decide How To Be Nudged
The <a href="http://nationalbreastcancer.org/edp/" target="_hplink">National Breast Cancer Foundation's early detection plan</a> is one of many that lets you choose how to receive your mammogram reminders; options include e-mail, text and calendar updates.
Cancer can affect mental health as well as physical health. When you meet with your oncologist, be sure to bring up any mood issues.
Don't Wait To Exhale
Breathe out. Now in. A daily five-minute session of slow, measured breathing can help counter the negative effects that stress has on physical and emotional health.
Focus On Fiber
Oats are a good source of fiber, which, in addition to helping the body eliminate toxins, can ward off hunger by keeping blood sugar levels steady and making the body feel fuller longer.
Regular consumption is associated with a lower risk of basal cell skin cancer.
Blueberries are one of the most heavily sprayed fruits, so it's best to choose pesticide-free whenever possible.
Tart It Up
Blackberries, cranberries and cherries are rich in the antioxidant compounds anthocyanins, which may slow the growth of certain cancers.
Tuck Into Green
Broccoli is a source of compounds called indoles, which have inhibited cancer growth in lab studies.
Have A Hot Plate
Red pepper flakes contain capsaicin, which can damage cancer cells by attacking their energy source without hurting healthy cells nearby.
Roll Out The Red
Tomatoes contain lycopene, which may reduce the risk of lung and stomach cancers.
Preheat The Oven
Our bodies get more cancer-fighting lycopene from cooked tomatoes than from raw ones.
Grab Some Good Eggs
In addition to boasting proteins and essential lipids, eggs contain antioxidant properties that may help prevent cancer.
The golden-hued Indian spice gets its color from a pigment called curcumin, which is also an antioxidant that fights inflammation.