As if we weren't already excited about Holt Renfrew's 175 anniversary, they've gone and upped the game... again.
It started with designer collaborations in their trademark fuchsia and now, they're hitting the road and hosting a mobile fashion tour across Canada. Their travelling pop-up shops will hit Ottawa, Montreal, Edmonton, Calgary, Vancouver and will start in Toronto on September 7 (in the hipster mecca -- Trinity Bellwoods Park).
The pop-ups will sell limited-edition sweatshirts that are exclusive to Holt Renfrew. The sweaters have been designed by internationally renowned graphic designers and come in five colours. They launch on September 6, at the Holt Renfrew's 175th anniversary celebration at the Toronto Bloor Street location.
One of the designers is a HuffPost Canada favourite, Alex Viau, from Vancouver. We first featured Viau as half of the brother/designer duo behind Fresh Train Co. The young Canadian brand is so effortless and easy, which is just our style (so needless to say, we're delighted to see Viau's name as a part of this collaboration).
Other commissioned artists include Joachim Baan, Justin Broadbent, Jonathan Mak Long, Andrew and Matt McCracken and Jamie Webster. The sweatshirts will retail for $75.
Here are the six sweatshirts that will be available:
by Alex Viau
by Jamie Webster
by Joachin Baan
by Jonathan Mak
by Justin Broadbent
by Andrew and Matt McCracken