Lana Del Rey Is H&M's Fall 2012 Muse

The world swooned when 26-year-old New Yorker Lana Del Rey hit the music scene with her instant global hits, Video Games and Born to Die. It’s easy to see why—she’s an incredible singer with an amazing sense of style. Now she’ll put her best face (and voice) forward in H&M’s new Fall-Winter 2012 campaign.

Del Rey will sport her signature ’60s-inspired vintage look for the print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, while the digital campaign will feature her oh-so-smooth voice performing the song Blue Velvet in an exclusive music video set to be released September 20.

We hear the video is ultra sexy and super chic, but we wouldn’t expect less from this modern pin-up girl. We can’t wait to see more from the princess of pout!