IMPACT

Inspiring Paralympic Commercial: Telling An Athlete's Story In 60 Seconds

08/29/2012 08:19 EDT | Updated 08/29/2012 08:19 EDT

Sometimes all you need is 60 seconds.

In an inspiring commercial by the Canadian Paralympic Committee, the 60-second ad called 'Unstoppable,' features a paralympic athlete sprinting on a dark and gloomy track, passing through traumatic life events.

For many athletes competing in the 2012 London Paralympic Games, stories like the ones depicted in the video above are quite common. Some Paralympians have suffered from injuries and accidents, while others have had disabilities since birth. But as the video suggests, nothing can or will stop these athletes from competing at their best.

Directed by Mark Zibert for ad company BBDO in Toronto, the commercial features Canadian Paralympian Alister McQueen -- who plays an actor in the ad -- running by scenes of a car accident, emergency room and recovery stages for injured athletes.

This year, Canada is sending 145 athletes to compete in 15 sports including wheelchair rugby, athletics (running), cycling, rowing and more. During the 2008 Beijing Paralymic Games, Canada brought home 50 medals.

In the spirit of tear-jerker ads, here are 16 of some of our favourite ads from the London 2012 Olympics:

Olympic Ads We Love