Roland covered several easy-to-wear evening gowns and shorter dresses in flat maco beads for a shimmer rather than an outright explosion of sparkle.
"I think that sparkly look's kind of going away a little bit, but so many of our customers still want that," said Roland, usually known for colour but herself dressed in a black-and-white tuxedo pant outfit to celebrate her new minimalism.
The sleek clothes presented in groups of models who rotated eight times Friday at Lincoln Center's Avery Fisher Hall were no-nonsense for the working mom. She drops off her kids in the morning and heads to the office to run her own company, Roland said, adding: "There are no ruffles."
She used clean, geometric lines to separate yellow at one shoulder from grey at the opposite hem in a fitted white dress with short, black sleeves.
A long, pleated dress with a collar neckline was done in similar colour scheme and lined print.
A goddess gown in white included a cape that flowed to a train and another gown in black had a train that began at the waist with geometric cutouts.
The entire collection, Roland said proudly, was made in New York.
Follow Leanne Italie on Twitter at http://twitter.com/litalieSuggest a correction