While the Toronto International Film Festival is all about movies and the sartorial statements celebs make on red carpets, there's another side to the fest only A-listers get to indulge in: gifting lounges. And TIFF 2012 was an epic year for swag.
"Visiting talent are often so busy working, that a lounge is a nice way for sponsors to acknowledge their successes and celebrate them," says Debra Goldblatt-Sadowski, one of the women behind Tastemakers (the first swag lounge to emerge at TIFF) and the president of rock-it promotions. "It adds to the fun of a festival and gives them a short break from their (very intense) schedules."
How do products end up being featured in specific suites? Goldblatt-Sadowski says it takes a lot of time and research to find the right sponsors to fill a lounge. "We try to choose items that may be new to the talent as well as fun, useful items."
Featuring CanCon is also important.
"As Canadians, we need to support our own, and that's really the message of the IT Lounge this year. We're featuring several Canadian companies and products," says Natasha Koifman, president of NKPR and founder of the IT Lounge. "Every year we want it to be more interesting and innovative." This year, for example, IT had a one-day photo suite with Patrick Demarchelier.
Some of the hottest lounges we received a sneak peek of were: Tastemakers, IT Lounge, Bask-It Style, Essentials Lounge (a suite full of products for media to help them cope with, and recover from, TIFF), TDotTV, B.A.D PR Premiere Lounge, the philosophy space at Nikki Beach and the Alliance Films lounge.
We sifted through each suite's featured swag and have rounded up the best products celebs left Toronto with. Check out our top 20-odd finds.
Loading Slideshow
Shoelaces
Stolen Riches Laces, $17. Available at <a href="http://www.stolenriches.com/" target="_hplink">stolenriches.com</a>
Health Boosters
Vitamints. For more information, visit <a href="http://www.vitamints.com/Canada/index.html" target="_hplink">vitamints.com</a>
Shave Gel
For men and women!
John Allan's Slick Water, $29. Available at <a href="http://johnallans.com/shop/shave/slickwater" target="_hplink">John Allan's</a>
Stellar Wine
Wolf Blass Grey Label. Available at <a href="http://www.lcbo.com/entry.html" target="_hplink">LCBO</a>
Cool Cozies
Rebus Sweatpants, $80. For more information, visit <a href="http://lpants.com/" target="_hplink">lpants.com</a>
Wicked Water Bottles
Bobble, 3 for $25. Available at <a href="http://www.waterbobble.com/" target="_hplink">waterbobble.com</a>
Gold Necklace
Galactica Necklace, $68. For more info, visit <a href="http://www.liasophia.ca/regional/home" target="_hplink">liasophia.com</a>
Eyebrow Tamers
Satin Etched Zebra Slant Tweezer, $30. Available at <a href="http://www.sephora.com/satin-etched-zebra-slant-tweezer-P376171" target="_hplink">Sephora</a>
Charitable Cause
Fuck Cancer T-Shirts. For more information, visit <a href="http://fuckcancerinwykiwyk.com/" target="_hplink">fuckcancerinwykiwyk.com</a>
Soft Scarf
Knit Circle Scarf. Available at <a href="http://www.rw-co.com/en/home.aspx" target="_hplink">RW&CO</a>
Perfect Purses
Jessica Jensen Bags. For more info, visit <a href="http://www.shopjessicajensen.com/" target="_hplink">shopjessicajensen.com</a>
Grain Farmers Of Ontario
Whiskey is made from Ontario grains! We love whiskey!
Eye Soother
Photo Finish Hydrating Under Eye Primer by Smashbox, $32. Available at <a href="http://www.sephora.com/photo-finish-hydrating-under-eye-primer-P375100" target="_hplink">Sephora</a>
Photo Finisher
Photo Finish More Than Primer Dark Spot Correcting, $50. Available at <a href="http://www.sephora.com/photo-finish-more-than-primer-dark-spot-correcting-P375253" target="_hplink">Sephora</a>
Fantastic Scents
Demeter Fragrance Library, $15. Coming to Loblaw soon. Check out <a href="http://www.demeterfragrance.com/" target="_hplink">demeterfragrance.com</a> for more info.
Amazing Tote
Sully Wong Micro Traveler, $95. For more information, visit <a href="http://www.sullywong.com/" target="_hplink">sullywong.com</a>
Ultimate Moisturizer
Indeed Labs Hydraluron. For more information, visit <a href="http://www.indeedlabs.com/" target="_hplink">indeedlabs.com</a>
Cool Cuffs
Ann Taylor Cuffs. Available at Yorkdale Shopping Centre or online at <a href="http://www.anntaylor.com/" target="_hplink">anntaylor.com</a>
Great Makeup
Benefit Cosmetics' How To Look The Best At Everything, $30. Available at <a href="http://www.sephora.com/benefit-cosmetics" target="_hplink">Sephora</a>
Boosting Bra
Calvin Klein Push Positive Bra, $48. For more information, visit <a href="http://www.cku.com/home/index.jsp" target="_hplink">cku.com</a>. (Lara Stone not included.)
Daily Scrub
Dermalogica Daily Microfoliant, $72. For more information, visit <a href="http://www.dermalogica.com/ca/" target="_hplink">dermalogica.ca</a>
Gold Strings
Foxy Originals Avery Necklace in Gold, $56. Available at <a href="http://www.foxyoriginals.com/" target="_hplink">foxyoriginals.com</a>
Brightening Peel
The Microdelivery Triple-Acid Brightening Peel, $68. Available at <a href="http://www.sephora.com/philosophy" target="_hplink">Sephora</a>
Blingy Keychain
Car Charm from Swarovski's James Bond Collection. Available at <a href="http://www.swarovski.com/" target="_hplink">Swarovski</a>
The Huffington Post Canada | By Sarah Kelsey Posted: 09/14/2012 11:25 am EDT | Updated: 03/11/2013 5:29 pm EDT