Creative director Christopher Bailey packed in iridescent body suits, space-age plastic capes, satin corsets and feather dresses, and in the finale sent his models marching out in a magnificent rainbow of metallic trench coats.
"Fashion is also about entertainment," Bailey said backstage after the show. "I wanted to do a collection that makes people smile. I want it to be joyous, a bit sassier and sexier."
The show, always one of the hottest tickets at London Fashion Week, drew "Slumdog Millionaire" actor Dev Patel, boy band One Direction's Harry Styles, burlesque actress Dita von Teese and tennis star Andy Murray to its front row.
Murray, still savoring his first Grand Slam title and Olympics gold medal, sat in the front row with American Vogue editor Anna Wintour and his girlfriend Kim Sears.
"I don't know much about fashion, but it was good fun," he said.
Burberry, best known for its classic camel trench coats, needed the dose of cheerfulness more than ever. In a surprise profit warning that rocked the luxury goods sector last week, the fashion house said sales have slumped and profits for the year would be at the lower end of market expectations.
The news sent Burberry's shares tumbling, and spread fears that the economic slowdown in emerging markets like China — a major retail focus at Burberry — would hit luxury retailers hard.
"There are many, many challenges out there, but I've always felt that ... you need to have a directional approach to design," Bailey said. "You have to be optimistic and think long term."
Chief Executive Angela Ahrendts praised Bailey for a collection that "reinforced the heritage of the brand in the happiest, most confident way that he could."
"For us, steady wins the race," she said. "The sector is still strong. Burberry is incredibly strong, our foundation is there. It's a global market. Are there elections in America? Is there a changing of the guard in China? Yes, there's a lot going on the global scale. Luckily we play in 80 countries."
Financial issues took a backseat at least during the glitzy catwalk show, which opened with a white silk cape draped over a rose gold bodysuit with fine ruching.
Bailey then followed with futuristic variations on the cape, including one in silver leather and another in clear orange plastic trimmed with python leather.
The brand's signature trench coats were reimagined in a luxurious gold lace, a hot pink-to-red ombre, and more bright metallic textured leather. There was also a move toward a new cocoon coat shape that's puffy, button-less and modern.
The palette spoke of precious metals and gemstones: Copper, bronze, turquoise and emerald abound.
Judging from the praise lavished by the dozens of celebrities congratulating Bailey after the catwalk preview, the collection was a roaring success.
The show was "colorful, uplifting, exciting and imaginative," Patel said.
He was joined backstage by movie magnate Harvey Weinstein, photographer Mario Testino and Hong Kong actress Maggie Cheung.
Associated Press writer Gregory Katz contributed to this report.Suggest a correction