Canadians are flocking to buy smartphones running on Google’s Android platform, putting the operating system ahead of Apple and BlackBerry in the Canadian mobile market, a study from Ipsos-Reid shows.

And for the first time in the bi-annual survey, Research In Motion’s BlackBerry was no longer the top smartphone platform among Canadians, a sure sign that the Waterloo, Ont.-based company is struggling to retain customers even in its home country.

Phones running Android now account for 36 per cent of the Canadian market, compared to 29 per cent for Apple and 27 per cent for RIM’s BlackBerry, the survey found.

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In January of 2011, the BlackBerry was tops with 41 per cent market share, while Android was second with 26 per cent and Apple was third at 23 per cent. Android’s share has grown 10 percentage points, Apple has grown six percentage points, and RIM has declined 14 percentage points.

In terms of smartphones, the big story in this [study] is the success of devices using an Android operating system,” Mary Beth Barbour, Senior Vice President with Ipsos Reid, said in a statement. “While Apple’s iPhone continues to make steady gains, Smartphones using the Android OS have been living up to the buzz making the most ground in the wake of RIM’s losses.”

The study notes much of Android’s success has been due to the popularity of Samsung’s smartphones, which run on Android and have doubled their share of the Canadian market in the past few years, to 18 per cent of all smartphones.

The study also looked at tablet market penetration and found a 400-per-cent growth rate for the devices. While only three per cent of Canadians had a tablet computer in January, 2011, around 15 per cent do today. Apple is the clear winner here, with 42 per cent of all tablets in Canada.

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Ipsos-Reid surveyed 40,000 Canadian adults in August, 2012, for the study, which has a margin of error of plus or minus 0.5 percentage points, 19 times out of 20.

THE TOP SMARTPHONES IN CANADA

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  • 8. Sony (Android): 2%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid Photo: Kazuo Hirai, executive deputy president of Sony Corporation, talks about the new Xperia smartphone during a news conference at the 2012 International CES in Las Vegas, Monday, Jan. 9, 2012. (AP Photo/Jack Dempsey)

  • 6 (tie): Nokia: 3%

    Percentage represents total market share for smartphones in Canada. Source_Ipsos-Reid The the new Nokia Lumia 920 (L) and 820 Windows smartphones are displayed during a joint event with Microsoft on September 5, 2012 in New York City. (Photo by Spencer Platt/Getty Images)

  • 6 (tie). Motorola (Android): 3%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid Photo: Motorola's three new Droid Razr smartphones, the Droid Razr M, center, the Droid Razr HD, center, and the Droid Razr Maxx HD, are unveiled at a press conference on Wednesday, Sept. 5, 2012. (AP Photo/Bebeto Matthews)

  • 5. HTC (Android): 6%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid Photo: Jack Tong, president of HTC North Asia, holds the company's new smartphone Raider 4G during a press conference in Seoul, South Korea, Wednesday, Sept. 21, 2011. (AP Photo/Lee Jin-man)

  • 4. LG (Android): 7%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid Photo: Models show LG Electronics' new smartphones, the Optimus LTE II, during an unveiling ceremony in Seoul, South Korea, Thursday, May 17, 2012. (AP Photo/Yonhap) KOREA OUT

  • 3. Samsung (Android): 18%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid A man shows the new Samsung Galaxy Note II smart phone during a media preview at the Samsung stand at the IFA consumer electric fair in Berlin, Thursday, Aug. 30, 2012. (AP Photo/Markus Schreiber)

  • 2. RIM BlackBerry: 27%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid Photo: In this Wednesday, May 30, 2012, file photo, three people on the floor of the New York Stock Exchange display their Blackberry smartphones. (AP Photo/Richard Drew)

  • 1. Apple: 29%

    Percentage represents total market share for smartphones in Canada. Source: Ipsos-Reid Photo: Apple CEO Tim Cook speaks in front of an image of the iPhone 5 during an Apple event in San Francisco, Wednesday, Sept. 12, 2012. (AP Photo/Jeff Chiu)

THE TOP TABLET BRANDS IN CANADA

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  • 8. Motorola: 1%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (AP Photo/Paul Sakuma, File)

  • 7. Dell: 2%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (Photo by Justin Sullivan/Getty Images)

  • 6. HP: 3%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (AP Photo/Eric Risberg, File)

  • 5. Asus: 4%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (PATRICK LIN/AFP/Getty Images)

  • 4. Acer: 6%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (PATRICK LIN/AFP/Getty Images)

  • 3. Samsung: 9%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (AP Photo/Mark Lennihan)

  • 2. RIM PlayBook: 19%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (AP Photo/Paul Sakuma)

  • 1. Apple iPad: 42%

    Percentage represents share of the Canadian tablet market. Source: Ipsos-Reid (AP Photo/Paul Sakuma)