The heritage label, best known for its argyle knitwear, showcased Monday a new spring collection that updated grandmotherly '50s sweaters with clear plastic embellishment and modern colour combinations.
"These are based on the 1950s 'sweater girls' but updated with geometric beading, which gives an element of unexpected and whimsical Britishness," said Jean Fang, the company's chief executive.
The embellished crew neck knits in vibrant jade, cobalt and canary yellow are set to be bestsellers. They complement a collection of more traditional knitted dresses and tops in a soothing palette of sorbet tones: Pale lemon, lilac, mint, dove grey and powder pink.
It was a solid, if less adventurous, collection from Pringle, which parted ways with creative director Alistair Carr earlier this year. Monday's presentation was designed by the company's in-house team.
The company did not stage a catwalk show, instead presenting its designs in a hotel room. It planned to continue showing in smaller presentations next season, Fang said.Suggest a correction