Moschino 's summer 2013 look pays homage to pop art with clarity of colour, line and graphics

09/21/2012 09:01 EDT | Updated 11/21/2012 05:12 EST
MILAN - Moschino's collection for next summer had all the basics of 1960s pop art: clear lines, strong colours and bold graphic elements.

Moschino creative director Rossella Jardini worked with a very simple fashion grammar in the womenswear collection previewed Friday during Milan Fashion Week.

White suits and dresses were trimmed in black with black buttons, while black suits were accented in white. The outfits were paired with black or white riding hats cinched around the chin, big earrings and white gloves.

Moschino then evolved into colour, a runway progression that mimicked the technological advance from black-and-white to colour television in the 1960s. The colours were mostly bright — orange, pink, blue and yellow, — and included bold florals. Repeating motifs included hearts and diamonds of playing cards and simple flowers.

Jardini often trimmed the clothes, giving them a clear graphic effect, as if to say: Here are the pockets, this is the waist, there's the neckline and the hem. And she made good use of stripes.

Styles ranged from jackets and cigarette pants to cropped tops and rompers. Cutout panels on the sides of mini-dresses and jumpsuits gave a sexy feel.

The vibe was decidedly mod, with long hair teased for volume and pulled back like a go-go dance. Bags ranged from small clutches and shoppers, while jewelry featured big bracelets and earrings. High-heeled sandals, often with mirror appliques, finished the look.

The collection contained elements seen elsewhere on Milan runways: a feminine silhouette that ranges from mini to maxi, sheer materials and romantic eyelet fabric.