This healthy mantra infiltrated Tuesday's Chanel show — a bright, fun and diverse collection brimming with great new ideas.
Silver bauble appliques became buttons, A-line skirts were playfully short, colorful checks contrasted funkily with geometric flashes, and feather fringing billowed exuberantly.
One model in a crossing "C'' swimsuit even carried a three-foot (nearly 1 metre) handbag.
The fact the show had nothing whatsoever to do with the several eco-turbines constructed for the event — no doubt at a huge cost to the environment — didn't seem to matter.
Instead, fashion insiders were busy concentrating on the myriad 81 looks — which made this spring-summer collection possibly the longest Chanel show in history.
A bold new fashion idea was the reworked bolero jacket with curved shoulders, often spruced up with inflated arms.
The wide T-shaped bolero silhouette spread onto sweaters and inspired many of the show's best looks.
Naturally, many of the brighter ensembles stood out, too.
Bright pink and blue felted oversized sweaters were accessorized to kitsch effect with huge pale or silver pearl necklace clusters.
There was a highly accomplished delivery of colour palette also, which lifted one checked red-and-white A-line dress, with the top part sliced off.
It paired beautifully with a contrasting, yet complementary loose blue and red coat.
Another stand out piece was a white bateau-neck ensemble with check navy bands with a clean, slightly sporty vide.
Lagerfeld, who turns 80 next year, certainly hasn't let age slow him down: It's the youngest collection Chanel's seen for a while.
Thomas Adamson can be followed at http:/ /Twitter.com/ThomasAdamsonAP