According to estimates, the beauty market is worth some $59.8 billion in the U.S., with the average woman spending roughly $12,000 annually on grooming.
But outside of looking good, is there any benefit to all this primping and prepping and spending? Are we any happier, as a society, because we keep up our appearance?
This infographic from Feel Unique holds some of the answers. It tries to analyze whether there's any sociological benefit to being attractive.
Take a look and let us know what you think at @HuffPostCaStyle. You can also scroll down for a list of Canada's happiest cities.