The founders of G-Spirits, former barkeeps, say the idea came from learning about a vodka that is filtered over diamonds.
The company says there is "nothing better than the eroticism of a beautiful woman" in explaining its approach to libations — namely pouring spirits over the models' breasts.
On its website, the company says the women chosen exemplify "characteristics we saw reflected in the liquor."
A bottle of G-Spirits vodka sells for about $150 Canadian, while the rum comes in at $165 and the whisky — a 12-year-old single malt from Scotland — at $177.
The company says it conforms to all health department requirements, noting it pays "high attention to a hygienic filling process" and that "medical personnel" are present.
"To create the perfect taste we let every single drop of our spirits run over the breasts of a special woman, one whose characteristics we saw reflected in the liquor," the company says on its website.
The spirits for sale are limited to a run of 5,000 bottles — each a half-litre — for each spirit. In a question and answer section of the website, the company notes that all 2,500 litres of vodka, for example, are not poured over the model's chest at the same time.
"No, 2,500 litres all at once are too much. We produce smaller quantities, on demand we make new appointments with our models," it says.
The website also profiles the models used in preparing the spirits for sale.
On the web: www.gspirits.com/Suggest a correction