The Heart and Stroke Foundation of Canada is using the scare-power of zombies to teach CPR.
This Halloween-inspired public service announcement aims to promote life-saving practices across Canada. The video, called The Undeading, is directed by Splice's Vincenzo Natali, and features a horde of zombies that 'save' a woman who goes into cardiac arrest. Not spooked yet? Good. The video ends with a straightforward message, "CPR makes you undead."
According to the Toronto Star, performing CPR is the only way to save the lives of some of the 95 per cent of people who suffer from sudden away-from-hospital cardiac arrests.
The public push for CPR awareness kicked off with a zombie flash mob at downtown Toronto's Yonge and Dundas Square, on Tuesday at noon.
“The problem we have right now is the underlying, very serious issue that people aren’t prepared to act, or are afraid that they’ll do more harm than good, which is not the case,” said Mark Holland, director of health promotion and public affairs for the Heart and Stroke Foundation, to the Toronto Star. “This campaign is aimed squarely to debunk those myths.”
The Heart and Stroke Foundation of Canada will run this campaign until Nov., and will host life-saving training events across Ont., among other events. Also on the docket is an attempt to get 10,000 people to break the Guinness Book of World Records for the largest-ever CPR training session, at Canada's Wonderland. Sticking with the 'undead' theme, the initiative is also partnered with the Toronto Zombie Walk, raising funds through the event attended by thousands.
Ontario sees 7,000 cardiac arrests each year, but only five per cent survive outside of a hospital — a survival rate the foundation says can increase through more widespread use of CPR in emergency situations. Holland told the Star that the Heart and Stroke Foundation of Canada is looking to increase the province's save rate to 16 per cent, to put it on par with Seattle, one of the most cardiac-safe communities on the continent.
Is a post-apocalyptic revival scene the best way to spread the Heart and Stroke Foundation of Canada's message? Have a look at the video and leave a comment.
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Participant dressed and made up as a zombie smokes a cigarette prior a traditional Zombie Walk across the Charles Bridge in Prague, Czech Republic, Saturday, May 5, 2012.
A participant in the annual Zombie Walk through parts of central Stockholm, Sweden, enters the subway Saturday, Aug. 25, 2012, although the subway authority allowed the walk it stipulated that no brains were to be eaten by the "undead."
Participants in the annual Zombie Walk through parts of central Stockholm, Sweden, enter the subway Saturday, Aug. 25, 2012, although the subway authority allowed the walk it stipulated that no brains were to be eaten by the "undead."
A. Zombie Campaigns for President
Supporters for presidential candidate A. Zombie, not pictured, reach for him at a campaign stop in the Dallas Arts District on Friday, Aug. 24, 2012. A. Zombie is endorsed by AMC Networks, home of AMC's popular series, "The Walking Dead." (Photo by Brandon Wade/Invision for AMC/AP Images)
A. Zombie Campaigns for President
A pack of attendees dressed as zombies walk the streets at Dragon Con in Atlanta, on Friday, Aug. 31, 2012. The annual science fiction and fantasy convention drew big crowds and had more than 30,000 pre-registered attendees.
This Zombie saw himself in a mirror...
This zombie was Che Guevara in a previous life.
These aren't zombies. These are just people rehearsing for an Annie Lennox video.
Not zombies, just bored teenagers who regretted diving headfirst into a woodchipper.