The NDP has released a new attack ad online that targets Conservative "lying liars."

However, as at least one Twitter user has pointed out, the real target audience may be speed readers.

The commercial features a series of quotations from media columns suggesting the Conservatives are dishonest. However, the text snippets flip by so fast it's often difficult to read them.

The spot finishes up with the slogan "Canadians Deserve Better," followed by 18 seconds of the NDP logo. The end of the ad really makes you wonder why the NDP couldn't have given those text slides a little more space.

The soundtrack? Circus music. The reason? Unknown.

It seems this is an online only ad, and that's probably a good thing because unless you have a PVR that allows you to pause you're likely to miss the message.

The NDP press release for the ad, as well as the social media push, uses the phrase "How stupid do they think you are?" The release also argues Conservatives are resorting to falsehoods because "Stephen Harper is desperate" and the party is "counting on you not to check the facts."

Well, I checked on at least one fact in the ad.

The spot quotes a recent piece by Andrew Coyne in the National Post in which he writes "the Harper Conservatives did not invent dumb, dishonest, attack-dog politics — though they may have perfected it."

While the NDP quotes Coyne correctly, they definitely take him out of context. The message of the column is that the very nature of politics encourages dishonesty. The NDP spot also fails to mention that in the very same column Coyne argues the NDP have lied too, about their cap and trade policy specifically.

The NDP released an attack ad focused on Stephen Harper in July, which was in part a response to a Conservative ad targeting Thomas Mulcair.

A poll found many viewers thought both ads were deceiving. Perhaps that's why the NDP decided to focus on just that angle in their new spot.

Will the strategy work? Only the speed readers know.

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  • Little-Known Mulcair Facts

    Here are some facts you may not have known about NDP Leader Thomas Mulcair. (CP)

  • 10. He Used To Be A Liberal

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair was Minister of Sustainable Development, Environment and Parks</a> in Jean Charest's Liberal government in Quebec. He served in the role from 2003-2006. (CP)

  • 8. He's French (Kind Of)

    Mulcair married Catherine Pinhas in 1976. She was born in France to a Turkish family of Sephardic Jewish descent. <a href="http://www.thestar.com/news/canada/politics/article/1158289--thomas-mulcair-s-wife-catherine-a-psychologist-and-political-confidante?bn=1" target="_hplink">Mulcair has French citizenship through his marriage</a>, as do the couple's two sons. (KENZO TRIBOUILLARD/AFP/Getty Images)

  • 7. They Used To Be Friends

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair left Charest's Liberal government in Quebec </a>after he was offered the position of Minister of Government Services in 2006, an apparent demotion from Minister of the Environment. Mulcair has said his ouster was related to his opposition to a government plan to transfer land in the Mont Orford provincial park to condo developers. (CP)

  • 6. Ancestor Was Premier Of Quebec

    Mulcair's great-great-grandfather on his mother's side was <a href="http://en.wikipedia.org/wiki/Honor%C3%A9_Mercier" target="_hplink">Honoré Mercier, the ninth premier of Quebec</a>. (Public Domain/Bibliothèque et Archives nationales du Québec)

  • 5. First!

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair was the first New Democrat to win a riding in Quebec during a federal election</a>. He held the riding of Outremont during the 2008 election after first winning the seat in a 2007 by-election. Phil Edmonston was the first New Democrat to win a seat in Quebec, but his win came in a 1990 by-election. Robert Toupin was the very first to bring a Quebec seat to the NDP, but he did it in 1986 by crossing the floor. (Alamy)

  • 4. He's Half Irish.

    <a href="http://en.wikipedia.org/wiki/Thomas_Mulcair" target="_hplink">Mulcair's father Harry Donnelly Mulcair was Irish-Canadian</a> and his mother Jeanne French-Canadian. His father spoke to him in English and his mother in French -- explaining his fluency in both official languages. (Photo by Spencer Platt/Getty Images)

  • 3. He Votes In France

    Muclair has voted in past French elections, but says that now that he is leader of the Official Opposition <a href="http://www.thestar.com/news/canada/politics/article/1157191" target="_hplink">he will not take part in the upcoming French presidential vote</a>. (Thinkstock)

  • 2. Young Love At First Sight

    <a href="http://www.thestar.com/news/canada/politics/article/1158289--thomas-mulcair-s-wife-catherine-a-psychologist-and-political-confidante?bn=1" target="_hplink">Mulcair met his future wife at a wedding when they were both teenagers</a>. Catherine was visiting from France. They married two years later when they were both 21. (CP)

  • 1. Mr. Angry

    <a href="http://www2.macleans.ca/2012/03/16/thomas-mulcair-is-mr-angry/" target="_hplink">Mulcair was given the moniker in a Maclean's headline</a>, but the new leader of the NDP has long been known for his short fuse. In 2005, he was fined $95,000 for defamatory comments he made about former PQ minister Yves Duhaime on TV. The comments included French vulgarity and an accusation that alleged influence peddling would land Duhaime in prison.