BUSINESS

'iPad Mini' To Be Revealed October 23 As Apple Takes On E-Readers: Reports

10/12/2012 03:33 EDT | Updated 12/12/2012 05:12 EST
AP
FILE - In this March 7, 2012 file photo, an Associated Press reporter holds up the new iPad during an event in San Francisco. Rumors of a smaller iPad, or “iPad mini” have percolated ever since the first iPad was launched two years ago. This time around, they’re fed by media reports from South Korea, China and Taiwan, saying Apple has ordered Samsung screens that are 7.86 inches measured on the diagonal. That would make for a screen about half the size of the current iPad, which has a diagonal measurement of 9.7 inches. (AP Photo/Jeff Chiu, File)
Several reports say Apple is set to reveal a smaller, cheaper version of the iPad at an event next Tuesday.

The reports from Bloomberg News, Reuters and the AllThingsD blog are based on unnamed sources with "familiar with the plans."

Apple Inc. hasn't said anything about a smaller tablet, a concept company founder Steve Jobs derided.

But company watchers have assumed for months that an "iPad mini" will appear before the holidays.

The screen is reportedly about half the size of the iPad's. Analysts speculate the starting price of the device could be about $299.

With the device, Apple could close an opening in the tablet market for rivals like Amazon.com Inc., whose Kindle Fire is half the size of the iPad and starts at $199.

Also on HuffPost

The iPhone 5 Launch