Tech companies and one oil sands giant dominate a new list of Canada’s most desirable employers from business networking site LinkedIn.

The site, which specializes in connecting people in professional networks, compiled data on user behaviour to figure out which employers Canadians most want to work for. In first place came Calgary-based Suncor Energy, which owns the Petro-Canada brand.

But many of the country’s most-wanted employers are tech companies. In a sign that the home team still matters to people, BlackBerry maker RIM was the third most in-demand employer on the LinkedIn network, even ahead of tech’s golden boy, Apple — but not ahead of Google.

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  • 20: Pfizer

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Associated Press

  • 19: Ubisoft

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: meddygarnet via Flickr

  • 18: WorleyParsons

    Photo: spaceyjessie via Flickr Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a>

  • 17: Deloitte

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 16: Hatch

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Hatch Ltd.

  • 15: Electronic Arts

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Rebecca Williamson via Flickr

  • 14: Bell Canada

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 13: Lululemon

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 12: IBM

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Associated Press

  • 11: Shell

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 10: HP

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 9: Air Canada

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 8: Accenture

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Getty Images

  • 7: Royal Bank of Canada

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 6: SNC-Lavalin

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 5: Apple

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Associated Press

  • 4: Microsoft

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: Associated Press

  • 3: Research In Motion

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 2: Google

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

  • 1: Suncor

    Source: <a href="http://talent.linkedin.com/indemand/?trk=blog10.12#canada">LinkedIn</a> Photo: The Canadian Press

Where a company ranks on attractiveness to employees matters because it “affects how easily they can recruit, and for employees it’s tied to your professional reputation,” writes Michael Li at LinkedIn’s blog.

Li notes that tech companies are popular among job-seekers around the world today, with Google a particularly strong magnet for talent.

A strong consumer brand can help attract employees, Li notes, but it isn’t essential. “Consumer powerhouses likePepsiCo, Coca-Cola, Nike, and Disney ranked highly” in surveys in various countries, he writes, but “so did leading professional services firms like Deloitte.”

The business networking site put together the list as part of its Talent Brand Index, a new service that allows companies on LinkedIn to measure how attractive they are to prospective employees.

Here’s how LinkedIn describes its method of collecting the data:

Last year, LinkedIn was home to over 15 billion interactions between professionals and companies. We cross-referenced our data with thousands of survey responses to pinpoint the specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. After crunching this data and normalizing for things like company size, we developed our top 100 global list. We then applied LinkedIn profile data to rank the most sought-after employers among professionals in five countries and four job functions.

Canada’s Most Desirable Employers, According To LinkedIn
20: Pfizer
19: Ubisoft
18: WorleyParsons
17: Deloitte
16: Hatch
15: Electronic Arts
14: Bell Canada
13: Lululemon
12: IBM
11: Shell
10: HP
9: Air Canada
8: Accenture
7: Royal Bank of Canada
6: SNC-Lavalin
5: Apple
4: Microsoft
3: Research In Motion
2: Google
1: Suncor

Source: LinkedIn

Also on HuffPost:

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  • WORST: Administrative & support - 6

    Number of job seekers for every available job. Source: StatsCan

  • Manufacturing - 4.3

    Number of job seekers for every available job. Source: StatsCan

  • Education - 4.3

    Number of job seekers for every available job. Source: StatsCan

  • Construction - 3.9

    Number of job seekers for every available job. Source: StatsCan

  • Retail trade - 3.4

    Number of job seekers for every available job. Source: StatsCan

  • Professional, scientific & technical - 3.2

    Number of job seekers for every available job. Source: StatsCan

  • Accommodation and food services - 3

    Number of job seekers for every available job. Source: StatsCan

  • Wholesale trade - 2

    Number of job seekers for every available job. Source: StatsCan

  • BEST: Health care, social assistance - 1.4

    Number of job seekers for every available job. Source: StatsCan


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  • 7. Huge Regional Disparities

    Wood Mountain (includes oil rich Fort McMurray, pictured here) saw its employment level shoot up by 95% over the 2000 to 2011 period, while forestry based Miramichi suffered the biggest decline of 63% in job numbers.<br> <br> Two out of 33 Census Metropolitan Areas (Windsor and Thunder Bay) had fewer jobs in 2011 than in 2000 while 13 of 45 smaller cities were in this situation. In 2011, only 5.5% of the labour force in Wood Mountain were unemployed while 16.4% were unemployed in Miramichi.<br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>

  • 6. Jobs Up, Wages Down

    The unemployment rate jumped from a near record low of 6.1% in October 2008 to a high of 8.7% high in August 2009 and has declined slowly since then to 7.2% in March 2012. In spite of the recovery, unemployment duration increased again in 2011.<br> <br> There was a another slight decrease in the number of discouraged job searchers in 2011, who just quit looking because they believed that nothing suitable was available, but their numbers were still 50% above pre-recession levels. Actual hours worked at all jobs advanced to 36.4 hours in 2011 up 24 minutes from the all-time low of 36 hours in 2009.<br> <br> Real (after removing inflation) average weekly wages fell by 0.5% in 2011 following an increase of only 0.2% in 2010. This helps explain why the number of workers who have more than one job climbed for a third straight year to a record 5.4% in 2011. Women (6.4%) are now more likely to have a second job than are men (4.5%) while both were the same (4.6%) in 1989.<br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>

  • 5. Bad News For Working Parents

    In 2011, the employment rate for lone-parent mothers (55%), lone-parent fathers (79%) and mothers with an employed husband present (70%) all with children under the age of six continued to be below their prerecession peaks. The only exception in 2011 was for women with a non-employed husband for whom the employment rate (53%) was above the pre-recession rate.<br> <br> The "monetary" value of childcare remains undervalued. In 2011, childcare and home support workers working full-time (30 hours or more per week) earned an average of $598 per week. This was the third lowest behind full-time chefs and cooks ($545) and retail sales persons ($589). On a more detailed level, babysitters, nannies and parent helpers were the lowest paid occupation from among over 700 occupations in the 2006 Census.<br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>

  • 4. Manufacturing Still Struggling

    After eight years of decline, the manufacturing sector created only 15,900 jobs in 2011. Employment in 2011 was about where it was in 1993 and down by 532,200 jobs since the peak in 2004.<br> <br> Based on employment growth over the 2000 to 2011 period, the most rapidly expanding industries in Canada were mining and oil and gas extraction (+70.3%) and construction (+56.4%). Other leading growth industries (all service related) included professional, scientific, technical services (+39.9%), health care and social assistance (+37.9%) and real estate and leasing (+30.1%). <br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>

  • 3. Labour Shortages

    For 2011 as a whole, eight (35%) out of the 23 major occupations were in a shortage situation, compared to six occupations in the previous year but still much less than the 10 occupations before the recession began. When examined from an industry basis, there were shortages in five (25%) of the 20 sectors in 2011, up from four during the previous year. <br> <br> In 2011, the unemployment rate among professional occupations in health, nurse supervisors and registered nurses stood at only 0.8%. Unemployment was only 1.9% in technical, assisting and related occupations in health and in professional occupations in business and finance. Demographics point to more shortages in the medium-term.<br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>

  • 2. Alberta - The Youth Job-Bringer

    Based on a ranking of 10 youth related indicators, Alberta was the best place for youth in 2011 followed by Saskatchewan in 2nd spot and Quebec in 3rd spot. Next in line were Manitoba (4th), Prince Edward Island (5th), British Columbia (6th), Ontario (7th), New Brunswick (8th), Newfoundland (9th) and Nova Scotia (10th).<br> <br> At the national level, recession is still the reality for youth. Youth employment plummeted by 195,400 jobs in 2009 and 2010 combined but only 19,300 jobs came back in 2011. In 2011, employment rates for all youth slipped further to 55.4% (lowest since 2000), was flat for returning students working in the summer (53.8%) but down a lot for full-time students who were working during the school year (36.6%). <br> <br> In 2011, the unemployment rate improved slightly for all youth (14.2%) but worsened for returning students working in the summer (17.4%).<br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>

  • 1. A Greying Workforce

    More and more seniors are working longer. The percentage of those aged 60-64 who are employed rose from 34% in 1989 to 47% in 2011 ... a new record. The percentage of those aged 65-69 who are still working jumped from 11% in 1989 to 23% in 2011 ... another new record. The percentage of the 70 and over group who are still working increased to 6% in 2011 ... one more record high. <br> <br> Over the 1989 to 2011 period, the labour force aged 45-54 more than doubled (+108%), those aged 55-64 also more than doubled (+133%) while those aged 65 and older grew even faster (+180%). <br> <br> The recession delayed retirement for many, as record numbers of persons 60 and older remained in the paid workforce. The median retirement age among men (63.2 years) rose for a third consecutive year in 2011 and was the highest since 2003. The median age of retirement among women increased to 61.4 years in 2011 and is the second highest since 1994.<br> <br> -- <a href="http://peoplepatternsconsulting.com/pub_can_job12.html" target="_hplink">People Patterns Consulting</a>