The rock band, known for hits such as I’d Do Anything, Addicted, Perfect and When I’m Gone, was chosen in part for the impact of its Simple Plan Foundation, formed in 2005.
The foundation, which supports youth-focused charities and children facing life-threatening illness, received $1 from every concert ticket sold and from every new Simple Plan fan club membership in 2012.
Among the organizations it has contributed to:
- Dans la rue, an agency that helps homeless young people in Montreal.
- Miracle Match program for pediatric care.
- Le Garde-Manger Pour Tous, a Montreal group that provides hot school lunches and promotes sound nutrition.
- War Child Canada.
- Kids Help Phone.
- The Montréal Children’s Hospital.
Band members Pierre Bouvier, Jeff Stinco, Sebastien Lefebvre, David Desrosiers and Chuck Comeau took part in fundraising efforts for disaster relief for Haiti, South East Asia and Japan, as well as earlier concerts such as Live 8.
In addition, proceeds from their 2008 single Save You, penned in tribute to Bouvier’s brother Jay after he was diagnosed with non-Hodgkin lymphoma, went to cancer charities around the world.
“These five guys from Montreal are truly inspiring with their dedication to give back to youth struggling with adulthood and youth living with illness,” Gary Slaight, CEO of Slaight Communications, said in a release Friday announcing their win.
“The creation of the Simple Plan Foundation very early in their career is a reflection of the connection they have with their audience and the world their fans live in.”
Simple Plan will be presented with the honour at the Canadian Music & Broadcast Industry Awards gala on March 21, 2013 in Toronto. Past recipients of the award include Tom Cochrane, Denise Donlon, Sarah McLachlan and Chantal Kreviazuk.