Toronto Star Paywall: Canada's Highest-Circulation Daily Joins Other Papers In Charging Readers

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Following last week's launch of the Globe and Mail's paywall, and this summer's launch of paywalls at several Postmedia newspapers including the Vancouver Sun, the Province and the Ottawa Citizen, the Toronto Star announced Monday it too plans to charge readers. (Photo: wyliepoon via Flickr)
Following last week's launch of the Globe and Mail's paywall, and this summer's launch of paywalls at several Postmedia newspapers including the Vancouver Sun, the Province and the Ottawa Citizen, the Toronto Star announced Monday it too plans to charge readers. (Photo: wyliepoon via Flickr)

One by one, Canada's major newspapers are being put behind paywalls.

Following last week's launch of the Globe and Mail's paywall, and this summer's launch of paywalls at several Postmedia newspapers including the Vancouver Sun, the Province and the Ottawa Citizen, the Toronto Star announced Monday it too plans to charge readers.

Canada's largest-circulation daily paper made the announcement in a column by publisher John Cruikshank, who said exact prices for access hadn't been determined yet. The paywall is to launch on 2013.

"As our digital content evolves and becomes more extensive, we believe it is necessary to supplement our print and online circulation and advertising revenues with digital subscription revenues," Cruikshank wrote.

"These additional revenues will strengthen our ability to invest in quality journalism, both in print and online, and provide the high quality of news, information and opinion that our readers throughout the Greater Toronto Area and across Canada have come to expect from the Star."

The Star's announcement came as both the Wall Street Journal and New York Times pulled down their paywalls temporarily so that readers would have unlimited access to their coverage of Hurricane Sandy.

The Star says it will be offering more value to its readers once the paywall is up. Cruickshank notes the paper has created at least four new beats: global economics, environment, global health and science and technology.

The Toronto Star is owned by Torstar Corp., which also publishes the Hamilton Spectator and other daily and community papers throughout Ontario.

With earlier reporting and files from the Canadian Press

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