Australian boardsports brand Billabong filmed on Alberta's snow topped mountains for their Fall and Winter Campaign for this season.
The campaign was shot at a variety of ski resorts in Alberta including Sunshine Village, Lake Louise Ski Area and with KPOW Cat Skiing at Fortress Mountain, Travel Alberta said in a press release.Story continues below..
“This is an ideal opportunity for Alberta to showcase Alberta's incredible snowboard conditions," said Shelley Grollmuss, Travel Alberta’s Executive Director, North America, in a release.
“Both brands focus their marketing efforts to that youthfully spirited consumer, so this partnership is a great fit for us,” Graham Stapelberg, Global VP of Marketing at Billabong added.
“Alberta’s conditions are without a doubt paradise for boarders; our team was really excited to be on location for this shoot,” Stapelberg said.
Known for its various winter activities, including snowboarding, dog-sledding, northern lights and hot-springs, Alberta is a hot spot for winter tourism.
The tourism industry accounts for more than $5 billion of the province's economy annually.
SEE ALSO: Billabong Winter Women’s Campaign Video