Canadians will have to pay for the Sun News Network whether they want to watch it or not, if the channel’s parent company gets its way.

Quebecor, owner of the often controversial network that launched in the spring of 2011, has applied for a “mandatory carriage” licence from the CRTC, which would require cable and satellite providers to make it a part of the basic TV channel package they offer to all customers, the telecom regulator confirmed to The Huffington Post Canada.

If the CRTC approves the application, Sun News would be the only English-language news network whose carriage would be mandatory for all cable and satellite companies.

This is not the first time the network has tried to get itself “shoved down our throats,” as the Globe and Mail described it.

Though the channel has never applied for a Category A mandatory carriage licence before, it did apply prior to launch for a Category B digital specialty channel licence, but also asked the CRTC for “mandatory access” to Canada’s cable and satellite carriers for at least three years.

The CRTC classified the network as Category C, and did not make carriage mandatory. CBC News Network and CTV News Channel are both Category C channels.

UPDATE: Sun Media is arguing that it should be given "mandatory carriage" because both the CBC and CTV news stations enjoyed that status in their first years of operations.

"When Newsworld launched in ’87 and when CTV Newsnet launched in ’97 they both received mandatory distribution rights from the CRTC – preferential treatment they both enjoyed for 21 and 13 years respectively. It goes without saying this helped them get established in the marketplace," Sun News marketing director Dennis Matthews wrote in an email to The Huffington Post.

Matthews also argued Sun News has more Canadian content than many of the channels currently listed as mandatory.

The CRTC has set no specific timeline for Sun’s new application, but said a decision would be made in 2013. The telecom regulator will hold public hearings into the application, and will issue a call for comments from the public and stakeholders.

To get mandatory coverage, a broadcaster has to prove that their channel “meets meaningful programming obligations and contribute to the achievement of the objectives of the Broadcasting Act,” the CRTC website states.

Among those obligations are that the channel “serves to safeguard and enrich and strengthen the cultural, political, social and economic fabric of Canada” and provides “a balance of information and entertainment content.” The criteria also require that the channel “reflect … Canada’s linguistic duality and ethno-cultural diversity, including the special place of Aboriginal people in Canadian society.”

Many commenters will likely argue that the network, which features a Fox News-style lineup of right-leaning commentators who offer up divisive and sometimes controversial opinions, will not fit the CRTC’s criteria for mandatory carriage.

The network also draws a much smaller audience than its competitors. In the six months ending in March, 2012, CBC News Network drew 1.4 per cent of viewers, U.S. news network CNN took 0.9 per cent, CTV News Channel attracted 0.8 per cent and Sun News brought in 0.1 per cent.

The company’s move is likely an effort to shore up those underwhelming viewership numbers, and comes amid some hard times for Sun’s parent company, Quebecor, which on Tuesday announced 500 job cuts at its newspaper division, in an effort to save $45 million in costs.

The company had announced 400 job cuts in the same month a year earlier.

There are also reports on Twitter that the company is planning to put its newspapers behind a paywall by the end of the year, though The Huffington Post could not independently confirm that.

Quebecor CEO Pierre Karl Peladeau said on Tuesday that the Sun newspapers would join the company's French-language publications in going behind a paywall, which is to be enacted before the end of the year.

In charging readers for content, Sun Media will be joining the Globe and Mail, the Toronto Star and a number of Postmedia newspapers, including the Ottawa Citizen and Vancouver Sun, all of whom announced paywalls this year.

Quebecor's news media division employed 5,680 people as of Dec. 31, 2011, of which 1,700 were unionized.

Sun Media has 36 paid-circulation daily newspapers and six free daily newspapers as well as almost 200 community newspapers, shopping guides and other specialty publications.

With files from Althia Raj and The Canadian Press

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  • The segment begins with Sun News anchors Pat Bolland and Alex Pierson, who introduce the reaffirmation ceremony. "Ten new Canadians are taking their oath right now, here, at our Sun News studio in Toronto," says Pierson.

  • Citizenship Judge Aris Babikian opens the ceremony and speaks about the meaning of citizenship in Canada.

  • "Citizenship is much more than a list of things we are allowed to do," Babikian says.

  • "It is a covenant between indivduals and the country they share."

  • "By reciting the oath, you are telling your neighbours, colleagues and friends, that you want to join them in creating something great," the judge continues.

  • "This is not a promise to be entered into lightly or for selfish reasons," the judge says.

  • Judge Babikian then asks the assembled to reaffirm the oath of citizenship.

  • Raising their hands, the group repeats after the judge: "I swear that I will be faithful and bear true allegiance to Her Majesty Queen Elizabeth II, Queen of Canada, Her Heirs and Successors.."

  • "..and that I will faithfully observe the laws of Canada and fulfil my duties as a Canadian citizen."

  • The group then repeats the oath in French.

  • Judge Babikan leads the group in an off-key rendition of O Canada.

  • The judge then gives a certificate to each of the 10 'new' Canadians. Says host Alex Pierson: "And congratulations to all the new Canadians here. Ten of you here at Sun News Network. Finally, Canadian citizens. Wonderful to have you."




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  • Canada's 7 Media Giants

  • Postmedia - $1.1 Billion

    Postmedia was born in 2010, when the bankrupt Canwest media chain was broken up. A consortium led by then-National Post CEO Paul Godfrey bought Canwest's newspaper assets, including the National Post, Ottawa Citizen and Calgary Herald, as well as both English-language dailies in Vancouver.<br> <br> Pictured: Postmedia CEO Paul Godfrey<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Torstar - $1.48 Billion

    Torstar's flagship property is the Toronto Star, Canada's largest newspaper. It also owns the Metroland chain of weeklies and the internationally popular Harlequin, publisher of pulp romances.<br> <br> Pictured: The Toronto Star building in downtown Toronto.<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Shaw - $4.74 Billion

    Western Canadian cable TV giant Shaw entered the media big leagues with the 2010 purchase of Canwest's broadcasting assets, including the Global TV network. The company was founded by Jim Shaw and is still controlled by his family.<br> <br> Pictured: CEO Brad Shaw<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em><br> <br> <em>CORRECTION: An earlier version of this slide stated that Shaw had purchased Canwest's newspaper assets. It only purchased the broadcasting assets. The company had backed out of an earlier attempt to buy three CTV stations.</em>

  • Quebecor - $9.8 Billion

    Founded by Pierre Peladeau and run by his son, Pierre-Karl Peladeau, Quebecor owns the Sun Media and Osprey newspaper chains, as well as cable provider Videotron, Quebec TV network TVA, and a number of publishing houses.<br> <br> Pictured: Pierre-Karl Peladeau<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Rogers - $12.1 Billion

    Founded by Ted Rogers, Rogers Communications is a major player in cable TV and wireless services. The company controls Rogers Media, which operates 70 publications, 54 radio stations and a number of TV properties including CityTV and the Shopping Channel.<br> <br> Pictured: CEO Nadir Mohamed<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Woodbridge (Thomson Reuters) - $13.8B

    Woodbridge is the holding company owned by the billionaire Thomson family. It controls 55 per cent of Thomson Reuters, one of the world's largest news services organizations. Woodbridge's revenue is not reported, but Thomson Reuters reported revenue of $13.8 billion in 2011.<br> <br> Pictured: The late Kenneth Thomson, company chairman, in Toronto in 2003.<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>

  • Bell Canada (BCE) - $18.1 Billion

    BCE is one of Canada's largest corporations, and owns telephone, Internet and TV infrastructure. Its subsidary Bell Media purchased the CHUM group of radio stations in 2006, and Astral Media in 2012. The company also controls CTV, making it a dominant media player in Canada.<br> <br> <em>*Number denotes latest available revenue figure, for parent company</em>