The MMA juggernaut has announced the signing of Strikeforce bantamweight champion (Rowdy) Ronda Rousey and, at this stage, is only looking at featuring her 135-pound division.
White said he plans to showcase Rousey in the main event of a pay-per-view event, unless there is another champion of a higher weight class who is defending his title on the card.
Rousey, a former Olympic judo bronze medallist, has won all six of her pro MMA fights via armbar in the first round.
White says it appears that Brazilian Cris (Cyborg) Santos has no interest in coming down in weight to fight Rousey.
"I'm trying this whole women's thing out," White said after Saturday's UFC 154 card. "Obviously Ronda's the champ. I think that Ronda has the potential to be a big star. She's already getting media that we've never even got before and she's never even set foot in the UFC yet."
Rousey will be the first UFC's women's champion, he added.
The UFC owns Strikeforce, so it can add other 135-pound female fighters.
White said having female coaches on "The Ultimate Fighter" reality TV show was also a possibility.