CALGARY - A class-action lawsuit has been launched in Calgary against Cineplex for allegedly not honouring cheap Tuesday pricing.

The plaintiff Matthew Starchuk says he was charged full price to see "The Amazing Spider-Man" on July 3, even though it was a Tuesday and he read online that tickets that night were to be discounted.

He claims Cineplex's advertising did not note any restrictions for the discount.

Starchuk says an employee at the Cineplex theatre he attended told him the discount wasn't available because of the U.S. Fourth of July holiday.

The next day, Starchuk says another Cineplex employee told him contractual agreements prevented the company from discounting tickets on the holiday.

The law firm Docken and Company is encouraging any other filmgoers who paid full price on a Tuesday at a Cineplex theatre to join the class-action suit.

The statement of claim alleges Cineplex did not ensure its advertising was "truthful, complete, transparent, responsible and accessible to their customers and potential customers."

A spokeswoman for Cineplex said the company had no comment on the suit. But she did say Cineplex has no restrictions on its Tuesday discounting based on U.S. holidays.

Also on HuffPost:

Loading Slideshow...
  • Movies.. and a drink

  • I'm not laissez faire..

  • Vodka is odourless..

  • Just have to be quiet about it..

  • Yes, Yes..

  • I've brought my own..

  • Saweeeet!!!

  • The bigger question is..

Loading Slideshow...
  • VIP Screen And Seats

  • VIP Bar And Lounge

  • VIP Lounge

  • VIP Seats

  • VIP Lounge

  • VIP Lounge

Loading Slideshow...
  • Rooftop Cinema, Melbourne, Australia

    This cinema on a roof in the heart of Melbourne is furnished with 160 Ici Et La deck chairs. Cine lovers can enjoy a movie with a view. The theater also serves fresh food from All Day Burgers, including gourmet ice cream and salty sweet chips. The view from the theater is pictured here.

  • reRun Theatre, Brooklyn, NY

    An independent movie theater, reRun has reclaimed car seats, organic wines, a full liquor cabinet and and beer on the tap, giving a whole new meaning to be drunk behind the wheel.

  • Alamo Drafthouse, Texas, United States

    This strict movie theater, with locations across Texas, has some interesting rules including a "zero tolerance" policy for talking and texting. The theater doesn't play any advertisements before movies and prides itself in providing a disruption free movie experience.

  • Uplink X, Tokyo, Japan

    This tiny theater with 30 seats in Japan offers a multipurpose seating arrangement, making the movie-going experience conversation friendly. Quite the change from Texas we think.