11/22/2012 09:18 EST | Updated 01/22/2013 05:12 EST

CBC reporter wins road safety award

Cecil Haire has won Safety Services Newfoundland Labrador's inaugural Helping Hands award.

The traffic reporter for CBC's St. John's Morning Show received the surprise honour at a luncheon Wednesday as part of the non-profit group's annual health and safety conference.

Safety Services Newfoundland Labrador President Len LeRiche presented Haire with the award for his work in providing traffic information and his 'Got Me Drove' series with driving instructor Rudy Singleton.

Haire said he realized how much his work affects the public when a man approached him in a parking lot with traffic information during a bad snowstorm.

"It donned on me [that] this information is important to some people," he said. "That's where I put my energy into now — it's just trying to help people out, trying to help people to get to where they're going safely," said Haire.

Singleton said the 'Got Me Drove' series used some humour to get the message of road safety out to the public.

"I think it was a really worthwhile project in getting everyday rules that are not quite so common in their understanding," he said. "I think it was a really novel way to... educate people in some of the things that they've probably lost sight of over the years," said Singleton.