Crowds of people lined up as early as 5:30 a.m. PT for the second annual Fishermen Helping Kids with Cancer event.
"You get a bag of fresh herring to bring home and the money you spend goes to the kids at Children's [Hospital]," said organizer Phil Eidsvik.
Those who lined up walked away with a 20-pound bag of fresh fish for just $10.
Eidsvik says all the money goes directly to B.C. Children's Hospital thanks to an army of 200 volunteers.
"Our industry just wanted to do something to support kids in difficult situations," he said. "Let's see how much money we can raise."
The fishermen sold out of herring before noon. It’s not yet clear how much money was raised.
In 2011, the event reeled in $64,000 and organizers are hoping to beat that total this year.
Donations are still being accepted through the B.C. Children’s Hospital website.