Toronto's NOW Magazine is under fire for a Rob Ford cover that many are comparing to a Time Magazine cover featuring Hitler.

NOW's latest issue features a picture of Toronto's mayor with a red X over his face, an image reminiscent of a series of TIME covers that started with the death of Hitler in May of 1945.

The Time series has also included red X covers for Saddam Hussein, Abu Mousab al-Zarqawi and Osama bin Laden.

rob ford hitler time

On Friday, NOW denied the cover is an intentional reference to Time's Hitler cover with a posting on Twitter. However, many online have suggested it's unlikely NOW's staff were unaware of the similarity, considering the more recent covers on bin Laden and Hussein.

See what users on Twitter are saying about the cover below.

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The similarity between the NOW and TIME covers went viral over the weekend after the Toronto Star published a story on the controversy.

Prominent author and academic Richard Florida subsequently sent several tweets criticizing NOW's work. Nick Kouvalis, Ford's former chief of staff, also got in on the action.

This isn't the first time NOW has faced criticism for its treatment of Ford. In 2011, the magazine published a photoshopped cover of the mayor wearing nothing but boxer shorts. The cover led Toronto officials to direct city buildings to remove copies of the magazine, a move which was later characterized by Ford's staff as a "misunderstanding," according to the Star.

NOW, which describes itself as "Toronto's alternative news and entertainment source," has been critical of Ford's behaviour throughout his tumultuous term in office.

Last week, Toronto's mayor made headlines around the world after a judge ordered his removal from office over a violation of the city's conflict of interest rules. Ford has appealed the ruling and will be eligible to run again if the appeal fails and council calls a byelection.

Related on HuffPost:

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  • BERLIN, GERMANY: Paul von Hindenburg, 85, (L), German general and President (1847-1934) poses with the flamboyant Nazi leader Adolf Hitler (1889-1945) 30 January 1933 in Berlin after Hindenburg appointed Hitler as Chancellor of Germany. Hitler then suspended the constitution, silenced opposition, exploited successfully the burning of the Reichstag (Parliament) building, and brought the Nazi Party to power. (Photo credit should read AFP/Getty Images)

  • Formal portrait of German Chancellor (fuhrer) Adolf Hitler on his forty-fifth birthday. (Photo by Time Life Pictures/Mansell/Time Life Pictures/Getty Images

  • BERLIN, GERMANY: Undated and unlocated picture of Nazi leader Adolf Hitler (1889-1945) After Hitler was made Chancellor in January 1933 he suspended the constitution, silenced opposition, exploited successfully the burning of the Reichstag (Parliament) building, and brought the Nazi Party to power. (Photo credit should read AFP/Getty Images)

  • An undated picture shows nazi Chancellor Adolf Hitler posing with Paul von Hindenburg (R, 1925-1934), President of the Republic of Weimar. Woman at left is unidentified. AFP PHOTO // FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • An undated picture shows nazi Chancellor Adolf Hitler followed by commander-in-chief Hermann Goering (2nd L) and head of the SS Heinrich Himmler (3rd L) marching in Berlin next to the hotel Excelsior which was Hitler's base in the city in the early 1930s. AFP PHOTO (Photo credit should read -/AFP/Getty Images)

  • Neudeck, Germany, 3rd July, 1933, Nazi Chancellor Adolf Hitler stands with President Von Hindenburg after their meeting (Photo by Popperfoto/Getty Images)

  • Germany - 20th century - Adolf Hitler (1889-1945) - Hitler delivers a radio speech to German people (1933)

  • A picture taken on June 14, 1934 in Venice shows German Chancellor and Nazi Dictator Adolf Hitler (R) shaking hands with Italian dictator Benito Mussolini. AFP PHOTO FRANCE VOIR (Photo credit should read -/AFP/Getty Images)

  • UNITED KINGDOM - CIRCA 1934: Painting of Adolph Hitler, sitting, in uniform. - Date of Photo: 1934 - 1944 (Photo by Studio Villani/Alinari via Getty Images)

  • 6th September 1934, German Chancellor and Nazi leader Adolf Hitler addresses the Nuremberg Nazi congress (Photo by Popperfoto/Getty Images)

  • 19th December 1934: German chancellor Adolf Hitler salutes a crowd of 60,000 at a Hitler Youth rally at Nuremberg. (Photo by Central Press/Getty Images)

  • GERMANY - SEPTEMBER 08: Adolf Hitler shakes the hand of the bishop Ludwig Muller during the National Socialist Congress held in Nuremberg in 1934 - Date of Photo: 8 Settembre 1934 (Photo by Societe' du Petit Parisien Dupuy & C.ie, Paris/Alinari via Getty Images)

  • UNSPECIFIED - CIRCA 1935: Adolf Hitler (1889-1945). (Photo by Roger Viollet/Getty Images)

  • UNITED KINGDOM - CIRCA 1935: Adolf Hitler photographed with Hermann Roechling and other Nazi leaders - Date of Photo: 1940 ca. (Photo by Unidentified Author/Alinari via Getty Images)

  • German Chancellor Adolf Hitler pictured at his Obersalzberg, Bavaria Home, 5th April 1935 (Photo by Popperfoto/Getty Images)

  • Fuhrer and Chancellor of Germany Adolf Hitler waving the ships on parade of the German Navy. Sailors in a lifeboat respond to the salute raising oars. Germany, June 1935 (Photo by Mondadori Portfolio via Getty Images)

  • 10th April 1935: Prussian premier and Reich Air Minister Hermann Goering (1893 - 1946) (R) and his bride, German actor Emmy Sonnemann (1893 - 1973), are joined by German Fuhrer Adolf Hitler (1889 - 1945) (L) at a banquet table during their wedding reception, Berlin, Germany. (Photo by New York Times Co./Getty Images)

  • BERLIN - AUGUST 1: Adolf Hitler and his staff salute the teams during the opening ceremonies of the XI Olympic Games on August 1, 936 in Berlin, Germany. (Photo by Getty Images)

  • One million people gather in Berlin's Olympic Stadium and adjoining Mayfield, 28 September 1937, to hear speeches of German führer Adolf Hitler and Italian leader Benito Mussolini, who claim the alliance between Italy and Germany. Benito Mussolini visited Germany and his führer Adolf Hitler in September and October 1937. (Photo credit should read OFF/AFP/Getty Images)

  • NUREMBERG, GERMANY - JANUARY 1: A picture dated 1936 showing German chancellor Adolf Hitler leaving the Nuremberg Party Congress. // Photo datTe de 1936 du chancelier Adolf Hitler quittant le congrFs du parti nazi a Nuremberg. (Photo credit should read AFP/AFP/Getty Images)

  • A picture dated 1936 shows German Chancellor and nazi dictator Adolf Hitler shaking hands with young Harald Quandt (1921-1967) in his uniform of the Hitlerian Youth Movement. Harald Quandt was Magda Goebbels' son from her first marriage with industrialist Günther Quandt. Magda and Joseph Goebbels committed suicide after murdering their six children in the Führerbunker in May 1945. Then prisoner of the Allied in Italy, Harald was the only one of Magda's children to survive. AFP PHOTO (Photo credit should read -/AFP/Getty Images)

  • A picture taken in September 1937, in Munich, shows German Chancellor Adolf Hitler (R) riding in a car with Italian dictator Benito Mussolini while the crowd gives the fascist salute. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • BERLIN, GERMANY: Undated and unlocated picture of Nazi leader Adolf Hitler (C,1889-1945) with Joseph Goebbels (R), Hitler's enthusiastic supporter. After Hitler was made Chancellor in January 1933, he appointed Goebbels head of the Ministry of Public Enlightenment and Propaganda. Hitler then suspended the constitution, silenced opposition, exploited successfully the burning of the Reichstag (Parliament) building, and brought the Nazi Party to power. (Photo credit should read AFP/Getty Images)

  • Nazism - Germany - 20th century - Nazi gathering in Weimar - Adolf Hitler during the divisions parade - Rudolf Hess standing by the car (1936)

  • GERMANY:Undated and unlocated picture of German Chancellor and 'Reichsfnhrer' (chief) Adolf Hitler relaxing with his mistress Eva Braun. (Photo credit should read AFP/Getty Images)

  • During a ceremony in remembrance of 1923 Beer Hall Putsch, German Fuhrer and Reichskanzler Adolf Hitler (1889 - 1945) (center, back to camera) shakes hands with a uniformed Nazi party member as others stand at attention in front of one of the two Ehrentempeln (or Honor Temples), designed by architect Paul Troost, in Koenigplatz, Munich, Germany, November 9, 1937. Also visble are German Reich Marshal Hermann Goering (1893 - 1946) (between the two men in grey overcoats) and Rudolf Hess (1894 - 1987). The temples, and the ceremony, were to honor the sixteen men who died for their participation in the Putsch, Hitler's failed 1923 coup attempt. Other visible buildings are, at left, the Verwaltungsbau (or Nazi Party Administration building, also designed by Troost) and, at right, the Staatsgalerie, an art museum. (Photo by Hugo Jaeger/Timepix/Time Life Pictures/Getty Images)

  • 10th November 1937: Nazi dictator, Adolf Hitler (1889 - 1945) and Hermann Goering (1893 - 1946), leading a procession of Nazis to the Munich Burgerbrau Cellar, to celebrate the Munich Beer Hall Putsch of 1923. (Photo by Keystone/Getty Images)

  • Top Nazi Party members march in remembrance of 1923 Beer Hall Putsch, Munich, Germany, November 9, 1938. Front row, from left, Friedrich Weber, Hermann Goering (1893 - 1946), Adolf Hitler (1889 - 1945), Ulrich Graf, and unidentified; back row, Alfred Rosenberg (1883 - 1946) (third from left) and unidentifieds. Accompanied by several rallies, the ceremony was a direct precursor to the events of the Kristallnacht (Night of Broken Glass), the pogrom aimed at Jewish Germans and their property, which began that night. (Photo by Hugo Jaeger/Timepix/Time Life Pictures/Getty Images)

  • GERMANY - NOVEMBER 08: Hitler speaks at the Burgerbraukeller in Munich Germany November 8th or 9th, 1938 celebration in remembrance of the Putsch. (Photo by Hugo Jaeger/Time & Life Pictures/Getty Images)

  • Lowenbraukeller, Munich during the Putsch commemoration. Novemeber 8 or 9th, 1938. Hitler (L), Graf (2nd R), and others. (Photo by Hugo Jaeger/Timepix/Time Life Pictures/Getty Images)

  • German victory parade in Warsaw. Hitler, two unidentifieds, Keitel behind them, and General Blaskowitz, and General Kesselring. (Photo by Hugo Jaeger/Timepix/Time Life Pictures/Getty Images)

  • Third Reich Chancellor Adolf Hitler talking with the apostolic Nuncio Monsignor Cesare Orsenigo during a reception. Berlin, December 1939 (Photo by Heinrich Hoffmann/Mondadori Portfolio via Getty Images)

  • A picture dated 1939 shows German nazi Chancellor and dictator Adolf Hitler (R) with Emmy Goering (C) talking to a baby hold by a nun. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • German nazi Chancellor Adolf Hitler (L) receives Italian Governor of Lybia Italo Balbo (C) at the Berghof near Berchtesgaden on August 13, 1938. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • German nazi Chancellor Adolf Hitler (4th L) is seen with Admiral Miklos Horthy (2nd L), Regent of Hungary, during the launching ceremonies of the 'Prinz Eugen' cruiser in Kiel on August 22, 1938. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • An undated picture shows German Nazi Chancellor Adolf Hitler in a plane looking at a map with Governor-general of Nazi-occupied Poland, Hans Frank in the background. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • A picture dated 1939 shows German Nazi Chancellor and dictator Adolf Hitler (C) consulting a geographical survey map with his general staff including Heinrich Himmler (L) and Martin Bormann (R) at an unlocated place during World War II. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • A picture dated 1939 shows German nazi Chancellor and dictator Adolf Hitler (3rd R) confering with leader of the SS Heinrich Himmler (right of Hitler) and other high rank officers of his general staff during a military campaign at the beginning of World War II. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • A picture dated 1939 shows German nazi Chancellor and dictator Adolf Hitler (4th L, no uniform) having lunch with high rank officers of his general staff during a military campaign at the beginning of World War II. Nazi Field Marshal Wilhelm Keitel (2nd L) and Hitler's Secretary Martin Bormann (5th L) can be recognized seated at the table as Rudolf Hess (hands on hips) looks on in the background. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • GERMANY - DECEMBER 22: Hitler Visiting The Soldiers Of The Wehrmacht After The Western Air Raid In September In Germany On December 22Nd 1941 (Photo by Keystone-France/Gamma-Keystone via Getty Images)

  • Nazi leader German Chancellor Adolf Hitler (R) shakes hands with Spanish Generalissimo Francisco Franco at Hendaye train station on the French-Spanish border 23 October 1940. (Photo credit should read -/AFP/Getty Images)

  • German nazi leader Adolf Hitler meets with Spanish facist leader Francisco Franco, in October 1940, in an unlocated place. (Photo credit should read OFF/AFP/Getty Images)

  • A picture taken in June 1940 during World War II at Langemark German cemetery, nazi Chancellor Adolf Hitler pays tribute to German soldiers fallen during the First World War as he visits the German troops on the border between France and Belgium. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • French Head of State Philippe Petain (L) shakes hands with German Chancellor Adolf Hitler in Montoire-sur-le-Loir, western France, on October 24, 1940 during talks at the end of which Petain agreed to Hitler's conditions including the collaboration of France with nazi Germany. AFP PHOTO / INPLe chef d'Etat français Philippe Pétain serre la main du chancelier Adolf Hitler à Montoire-sur-le-Loir le 24 octobre 1940. (Photo credit should read /AFP/Getty Images)

  • An undated and unlocated picture shows German Nazi chancellor Adolf Hitler receiving flowers from little children. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • A picture dated 1939 shows German nazi Chancellor and dictator Adolf Hitler with his German Shepherd dog. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • BERLIN, GERMANY - MAY 1: German Nazi leader Adolf Hitler (3rd R) gives a Heil Hitler salute to the crowd from a balcony with German Foreign minister Joachim von Ribbentrop (L), Italian Foreign minister Galeazzo Ciano (2nd L), Commander of the Luftwaffe Hermann Goering (2nd R) and Italian General Pariani (R) in a picture dated 1939. (Photo credit should read AFP/AFP/Getty Images)

  • A picture dated 1939 shows German nazi Chancellor and dictator Adolf Hitler (2nd L) and Italian Duce Benito Mussolini smiling from a balcony with the Italian Kingdom's flag in the background. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • German nazi Chancellor Adolf Hitler (R) informs Czech President Emil Hácha of the imminent German invasion of Czechoslovakia on March 15, 1939 in Berlin. Threatening a Luftwaffe attack on Prague, Hitler persuaded Hácha to order the capitulation of the Czechoslovak army. Hácha suffered a heart attack during the meeting, and had to be kept awake by medical staff, eventually giving in and accepting Hitler's surrender terms. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • German nazi Chancellor Adolf Hitler looks out from a window of Prague Castle on March 17, 1939 two days after the invasion of Czechoslovakia by the Third Reich's army. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)

  • German nazi Chancellor Adolf Hitler and his army parade in Prague on March 15, 1939 day of the invasion of Czechoslovakia by the Wehrmacht. AFP PHOTO / FRANCE PRESSE VOIR (Photo credit should read -/AFP/Getty Images)