12/04/2012 06:03 EST | Updated 02/03/2013 05:12 EST

Anti-speeding campaign targets school zones

An innovative new anti-speeding campaign aimed at school zones was launched in Langley, B.C., Tuesday.

School-aged children have designed ‘Think of Me’ cards that police will hand out to drivers who violate driving laws while travelling through school zones.

Langley RCMP Const. Craig Van Herk says police need to capture the attention of those distracted drivers through the school day.

"As you can imagine, around a school — particularly pick up and drop off time — there's a lot of kids coming and going,” he said.

“But on their regular time, when they're out on the playgrounds and so on, they are not thinking about traffic ... and when cars go whizzing by at speeds higher than 30, talking on their cellphones ... it's a concern to our children."

The program is a partnership between Langley RCMP, the Insurance Corporation of British Columbia, and the Langley School District.