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2Day FM DJs Mel Greig And Michael Christian's Prank Call Results In Suspension Of Advertising

Backlash Continues After Prank Call Tragedy
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Australian radio station 2Day FM's advertising has been suspended until at least Monday, following advertiser boycotts over a prank call to a nurse who was later found dead, Canoe.ca reported.

On Tuesday, DJs Mel Greig And Michael Christian pretended to be the Queen and Prince Charles during a prank call to King Edward VII's Hospital, where Kate Middleton was admitted for morning sickness last week. Nurse Jacintha Saldanha put the call through, and some of Middleton's personal information was divulged.

The station has since apologized in a statement.

However, backlash to the incident has inundated those involved. The station's Facebook page appears to have been removed after users flooded the page with criticism. The hosts had already deleted their Twitter accounts.

Rhys Holleran, chief executive of 2Day FM's parent company Southern Cross Austereo, has defended the station. He said the incident was "incredibly tragic," but is "very confident that we haven't done anything illegal," according to TheAustralian.com.

"King Edward VII’s Hospital cares for sick people, and it was extremely foolish of your presenters even to consider trying to lie their way through to one of our patients, let alone actually make the call," it read. "Then to discover that, not only had this happened, but that the call had been pre-recorded and the decision to transmit approved by your station’s management, was truly appalling."

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